Introducing the tendency of black Friday, one year of the United States [2023]
Thursday, November 4th is known as America's holiday, "Thanksgiving Day." And the day after Thanksgiving Day is the annual big sale day, "Black Friday."
On this day, many shops offer special discounts and sales, marking the start of the Christmas shopping season for consumers.
Black Friday is known for its large-scale sales and discounts, attracting many people to go shopping in stores and online from early morning. With the pandemic as a catalyst, many companies have also started to hold Black Friday sales online. It is said that the name comes from the fact that on this day, shoppers buy a large amount of products in stores and online, turning the balance sheet from red to black (profit).
This year, many shops have started their sales a few days before the actual Black Friday, calling it Black Friday Weekend.
Here is an introduction to a Black Friday sale advertisement spotted by an American author on social media!
Alo Yoga
30% OFF all items in-store. Additionally, we have sale items prepared with up to 70% OFF.
Alo Yoga is a brand known for its high-quality design and functionality in activewear and yoga wear. It offers stylish apparel brands that fit an active lifestyle, including yoga and fitness. Alo Yoga's products are characterized by their comfort and ease of movement, while also featuring beautiful designs and modern styles. The wide range of items, including yoga mats and accessories, is lined up to cater to yoga enthusiasts and those seeking an active lifestyle worldwide.
Kiehl's
50% OFF all items in the store.
Kiehl's is a skincare and haircare brand founded in New York, America, in 1851. This brand uses naturally derived ingredients and incorporates scientific research and innovation into its products. Kiehl's is known for its simple, classic packaging and waste-free design, and its product line includes moisturizing creams, cleansers, sunscreens, and men's skincare products.
LANCOME
50% OFF all items in the store.
Can you believe that Lancôme also held a half-price sale on their website? Lancôme is known for its pioneering role in the beauty industry as a French luxury cosmetics brand that has produced numerous innovative products. It is also famous for featuring world-renowned models and actresses in its advertising campaigns. Its sense of beauty and elegance has become synonymous with the brand. Lancôme focuses on providing luxurious beauty experiences for those who pursue beauty.
On Black Friday, the mall opens as early as 6 AM, and when you go to the stores, they are bustling with people. However, the online sales are also holding their ground.
Perhaps it's because preparations are being made for this day, but at the beginning of November, the shop's sales seem to settle down, which reflects everyone's enthusiasm for the sales.
Furthermore, many shops continued their sales through Cyber Monday, even after Black Friday on that Friday.
GORIDE has bases in Yokohama and LA, providing marketing advice along the American marketing trend.
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