BCFM Holiday Sale Strategy Guide 2024

The time of Black Friday Cyber ​​Monday (BFCM), which has been excited in Japan soon, is coming soon.

The BFCM online sales in this period during this period seem to be updated every year, last year in 2023 Total sales of Black Friday $ 9.8 billion (about 1.4 trillion yen) , Cyber ​​Monday $ 12.4 billion (about 1.8 trillion yen) I climbed up.

Every year, both the seller and the buyer are carefully preparing for this year's large sale period, and it is an opportunity for EC site operators to miss it.

This time, I will introduce the points that I live in North America Canada about BFCM this year.

BFCM, which is fierce, requires creating an attractive offer to differentiate from other stores.
Meanwhile, the diversification of the sales content is progressing.

The most common thing in the major is the big discount of SideWide or limited products for a few days of BFCM.
In particular, in the field of appliances, apparel, furniture, and toys, large discounts tend to be seen, and competition is intense.

Gifting is a campaign commonly found in cosmetics and beauty fields.
For example, "Customers who purchased $ 200 or more will receive a gift box!"
Last year, I got a product purchase + holiday season gift last year.

On the other hand, Anti-Black Friday Some brands oppose black Friday rush purchase.
This is often seen in environmentally friendly ethical branding.

The ORDINARY Cosmetic brand from Canada has released a long -term sale for 1-2 months, not only for a few days in recent years, with a slogan called "SHOP SLOW".
As a customer, there is an advantage that the burden is reduced because the seller can be scrutinized slowly during the sale period, and the seller side is dispersed and there is no need to judge a huge amount of orders at a stretch.

In addition, brands that are focusing on Ethical have no discounts during the holiday period, but can be seen in a minority, such as donation (donation) and fundraising.

For example, Ethical Apparel Brand from Canada KotN Last year, he was conducting funds during the sale period to establish a school in the Egyptian region.
It is an attractive activity for Ethical consumers who are increasing in developed countries.

It would be nice to be able to hold not only large discounts, but also attractive campaigns that match the color and target customers of the brand.

Last year's BFCM, as a trend this year, the growth of BUY Now and Pay Later has become remarkable.
In North America, KLARNA, AFFIRM, AfterPay, SEZZLE, etc. are listed as major BNPL providers. In the holiday season last year, $ 16.6 billion was purchased using postpayment, from the previous year. Increase by 14 %  It was.

In the holiday season, more consumers are increasingly shopping at a stretch, and the demand for consumer postpayments will continue to increase in the future due to global economic retreat and inflation. Then,Introducing post -payment payment functions for the holiday seasonIt can be said that it is also important.

The holiday season of 2023 The purchase price from mobile was the highest ever and exceeded the purchase from the desktop. There is such data, and it can be said that mobile first store design is even more important.
Make optimization on the mobile screen on the campaign page.

I am a consumer who shops during the holiday season, especially during the BFCM period.
Not only gifts for holidays, but also large shopping such as furniture appliances, beauty goods, and bulk buying of clothes, many consumers have been making "BFCM sale lists to buy at BFCM Sale" for several months.
And it is common to purchase at a stretch at the time of the sale.

I actually have already created a shopping list, and even if I have something I want to buy, I write down on the list with the feeling of "Wait for Black Friday ~"!

November of this year, where the presidential election is scheduled to be elected in the United States.
The holiday season is expected to be even more exciting than last year.
Prepare for the latest trends, make sure to prepare in advance.

If you have any problems, please consult Go Ride, which has knowledge on both the United States and Japan!