What is the YOTPO "YOTPO" review collection and point reduction app at SHOPIFY? Commentary from marketing perspectives such as features and functions

Customer reviews play a very important role in determining whether to buy a product. Customer reviews are important, especially on e -commerce sites where you can not touch or try using products.

This article explains the features, functions and benefits of Yotpo, which can be expected to improve review collection rates.

Yotpo is a review marketing tool for EC companies that can collect customers and collect photos of Instagram and use them for attracting customers. It was named "YOTPO" by taking the acronym for "YOUR OPINION TOBLIC OPINION".

YOTPO has been introduced on more than 200,000 sites worldwide, and has been introduced in Japan in Ginza Senbikiya and Explease Co., Ltd. It is a tool from Israel and is provided in Japan through Gap Lise Co., Ltd.

YOTPO is characterized by a very high review collection rate than other review marketing tools. The review collection rate is the ratio of customers who posted the product, which is an important indicator for increasing the number of accesses on the EC site.

In addition, if you display the collected reviews on your own EC site, you can promote the purchase of products, which will be effective for UGC marketing.

UGC (User Generated Content) is a marketing term that means user -generated content. Specific examples include photos, videos, and EC sites posted on SNS.

Positive information, such as reviews and photos issued by other users, is a major reason for the user, and the purchase is determined. UGC is a marketing measure that can be implemented without much of an advertising budget, although it takes effort, and is an important measure for EC operators with low unit prices.

In addition, many users feel more anxious about services than ECs for their own country, and the height of the hurdle to be purchased depends on the presence or absence of reviews. Therefore, UGC is also important for gaining the trust of users.

Introducing YOTPO can significantly improve the review collection rate.
In fact, in the "General Mail Order Premoa" operated by Express Co., Ltd., the introduction of YOTPO has improved review collection rates from 0.2%to 5.5%.
In addition, Ginza Senbikiya Co., Ltd., a fruit specialty store, has improved reviews by about 5 times with the introduction of YOTPO.
The transition to the product page directly from the gallery photos, so it can be guided smoothly according to the user's interest, which has also led to improving customer experiences.
In addition, the introduction of Yotpo is now able to collect reviews at four times faster with the introduction of YOTPO.
The collected reviews are used for customer support and service improvement.
The average number of views and conversion rates on the site have also increased, which is a good example of the introduction of YOTPO, which has led to improved sales.
The conversion is the final result of running a website, and if it is an EC site, the purchase is a conversion.

Reference: Review collection rate is more than 20 times? ! Utilizing "YOTPO" to enhance and operate e -commerce sites | SELECK [SELECK] Introduction case | Ginza Senbikiya Co., Ltd.

Yotpo has various functions related to UGC, such as collecting UGC, acquiring permission, and implementation. Let's take a concrete look.

If you use Yotpo, you can easily embed a review form on the EC site without developing a review form. In addition, it is possible to automatically calculate the average rate for each product or customize the design according to the site.

In addition, Yotpo has a review request function, which allows the purchaser to automatically send reviews for reviewing reviews. In addition to being able to approach the buyer directly, the contents of the e -mail and the timing of transmission can be customized individually, so the review collection rate will rise dramatically.

In addition, the review request function is also characterized by less effort to post review. In general, when posting a review, it takes time to log in to the site and transition to the product page. In that regard, YOTPO's request emails have a review form, so buyers can easily post reviews. Recommended products can also be displayed for request emails, so it will be useful for promoting sales.

In addition, there is a community Q & A that allows you to answer questions from your staff and buyers. The user's questions can be resolved while listening to the voices of the buyer's raw, making it easier to buy products from users who are wondering whether to buy.

Yotpo has a partnership with Instagram, and you can collect photos and videos generated by users by using Instagram linkage functions. You will be able to collect photos and videos generated by users to search on Yotpo based on Instagram tags.

The collected photos and videos can be easily displayed anywhere on the site, such as top pages, products, and cart pages.

Of course, it is necessary to obtain a permission to use photos and videos, but there is no hassle because one click is required by one click from the Yotpo management screen.

In addition, the YOTPO review request function also has a function to upload photos, so you can collect photos along with the review.

SMS Marketing is a marketing method that uses SMS that can exchange short sentences only by phone number to advertise products and services directly to users. If you use YOTPO's SMS Marketing Function, you can not only send information such as the release of new products and sale, but also manage conversations with customers who respond to SMS.

You can also create SMS flow charts, so you can send optimal messages to each user.

The SMS marketing function can only be linked to SHOPIFY.

You can implement the point function in the store by using the Yotpo "YOTPO Royality & Rewards" provided. There are plenty of points to give points, and rewards can be provided according to conditions such as birthdays, SNS sharing, and newsletter subscriptions. This will help you to buy customers and regular visits to the store. It is also characterized by its easy -to -understand and sophisticated design and customization flexibility.

The price is free for bronze and $ 199/month for gold.

So what is the effect of using Yotpo?

The introduction of Yotpo, which can effectively collect and utilize UGC, has the following advantages:

Yotpo has an official partnership with Google and offers a unique partnership function. Collaboration with Google not only allows Google Shopping ads to display products and reviews, but also display site evaluation. It is also possible to use a "rich result" that can display additional information in the search results. This allows you to differentiate your site from other sites and display it in the top search. By displaying your own EC site at the top of the search, not only the advertising effect but also the reliability of customers and brands will be increased.

Yotpo has a high review collection rate and review quality, and is also effective as a SEO countermeasure. SEO (Search Engine Optimization) is to optimize the content of the website to make it easier for search engines to increase the search ranking.

The 2012 Google panda update has reduced the search ranking of low quality content, and the content of the content has become more important than before. However, e -commerce sites often overlap with other sites, which are the main content, and are difficult to search for. On the other hand, customer reviews are determined to be unique content not on other sites, so the more quality reviews you collect, the easier it will be to search.

Here are some companies that are suitable for the introduction of YOTPO.

Companies that apply below will improve sales by introducing Yotpo.

If you want to collect many reviews to make your customers make decisions, introduce Yotpo.

In particular, it is suitable for products that are directly attached to the body and speak, products that cannot be returned, and those that handle expensive products. It is also effective if you want to increase the reliability of sites and companies as well as products by collecting reviews.

Companies that want to take SEO measures should also introduce YOTPO.

SEO measures are valid for all companies that are doing businesses that are likely to be searched on the web, and are effective in small and medium -sized enterprises than large companies that are originally well -known. It is especially recommended for companies that want to make Google ads stand out and strengthen the site.

YOTPO has a partnership with SHOPIFY, and can be linked by adding Yotpo apps in SHOPIFY. By linking with SHOPIFY, you can not only share order information, but also implement additional buttons on carts directly on users' photos and videos. It is also possible to automatically reflect the product information updated in SHOPIFY in the YOTPO product catalog. It may take a few minutes to reflect, but you can always keep the main information of the product, such as product names, explanations, and prices.

In addition, YOTPO and SHOPIFY have a faster content display speed compared to competitive tools. Information such as reviews and user photos is an important content for determining purchase, and if the display speed is slow, the user may leave. Actually, some data decreases by 7%for each display speed slows down by one second.

It is important to speed up the display speed to prevent users from leaving.

Reference: How Loading Time Affects Your Bottom LINE

SHOPIFY is a regular service that allows you to sell products. We package templates, settlement measures, hosting services, etc. so that you can easily create an online shop without the knowledge of web production. The owner of the store opened using SHOPIFY can sell not only online but also "SHOPIFY POS". In addition, SHOPIFY supports various languages ​​in addition to Japanese.

Here are some examples using SHOPIFY and YOTPO.

• Introduction case 1: RUNTRIP STORE

Runtrip Store is an EC site that carefully selects items that are perfect for "Run = Run" and "Trip = Journey". The company has released a journal of the SNS app and is a company that proposes a running life. The EC site is built on SHOPIFY, and has introduced YOTPO to enhance cooperation with SNS and collect reviews.

• Introduction case 2: Base Food Co., Ltd.

It is a BASE EC site famous for completely nutritional bread. We make full use of SHOPIFY apps specializing in marketing, and we have introduced YOTPO, which can efficiently collect and share reviews because they mainly handle the "food" of completely nutritional food.

Shopify Flow is a free app that can automate various tasks in EC site management. The operator can focus on other tasks because it can automate manual work that requires a lot of time. Previously, it could only be used with SHOPIFY's top plan "SHOPIFY PLUS", but now it can be used with all plans and can be installed more easily.

The specific examples of operations that can be automated with Shopify Flow are as follows.

• Order / inventory management

・ Receive notification when ordering is entered

・ Send shipping email to the buyer at the time of shipping order

・ Hide -out of products

・ Receive notification if the number of products in stock is smaller than the number of settings

・ Tags for new products ・ Release tagging of new products that have passed for a certain period of time

・ Limited -time product hidden of the sales period ended

• Customer management

・ Give the "VIP" tag to the user who purchased more than the setting amount

・ Send an email with a coupon attached to the buyer of a specific product

・ Added users who registered as a member to the spreadsheet

・ Grant royalty points to users who have continuously purchased

• Prevention of unauthorized orders

・ Notify the risk order

・ Notify user orders with unauthorized returns

・ Automatic cancellation of orders from specific users

・ Notification when chargeback occurs

• Full -file management

・ Notification of order that could not be shipped as scheduled

・ Tags based on the desired delivery method

・ Request/hold a full file according to the set conditions

YOTPO is an app that helps to improve review collection rates and conversion rates, and you can collect customer reviews and photos by using Yotpo. It also features SMS marketing and points. In addition, it has a partnership with Google and SHOPIFY, allowing you to enhance the SEO effect and keep product information up to date.

If you want to collect reviews or companies that want to take SEO measures, introduce YOTPO to improve sales and success in business.