Let’s Be Active Offline for Your eCom! Offline Event Report
Offline Marketing x Cross Border eCommerce
If you’re in America, you can easily throw some offline events within the States. But what about in Japan? Especially if you don’t have a physical store or office in Japan, you might be thinking of only online marketing to further your cross-border e-commerce. But, you can host offline events in Japan (or other countries) too, and you should! If your products are high quality and expensive price, letting people try it out may be the best way to promote them.But, how to implement“Offline to Online(O2O)”?
So, Let’s think about the path from offline events to online activity. Product Sampling Often there’s a better chance for customers to buy your products if they actually try them out. That’s why giving out free samples is worth trying. Don’t just give them away, though. The important thing about O2O is to make sure customers will reach out to your online store or social media platforms. For example, you can ask them to subscribe to your email magazine, sign up for your online store through a QR code, or follow your Instagram account in return for free samples. If you throw a sampling event, you should carefully choose the place where potential customers would be gathering. Giving coupons/promo codes How about giving coupons or promo codes for your online store at offline events? For example, you could have a product booth at an event promoting your products; at the same time, ask people to follow & tag your Instagram account, and then give them a promo code. While they will reach out to your online store, they will promote your social media by featuring it on their own. If you do offline campaigns like this, the event size doesn’t matter - only the rate of potential customers there does.What would be the “obstacles” to ONO?
“Okay, let's throw an offline event in Japan!” “Okay, let’s throw an offline event in Japan!” Great that you said so! But, you might face some obstacles to overcome, especially when you don’t have a company, branch, or a physical store in Japan. Concerns could include;- communication with people in Japan
- preparing before the event in detail
- confirming all the event rules or local laws
Previous Projects
GO RIDE’s thrown some offline events with our clients and we’d like to share a few with you!
Popup @ Night Nation Run 2019 in LA
With our client Tabio USA, we had a Tabio booth at Night Nation Run 2019 in Los Angeles and promoted their products.
- Asked people to follow Tabio USA’s Instagram account
- Post an Instagram story or on their feed tagging @tabio.usa
- After posting on Instagram, participants could play the spin to win made by GO RIDE and get a promo code from



Popup events @Wework in LA
GO RIDE and Tabio USA also worked together on d popup events at a few WeWork locations in Los Angeles.


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