VITAL PROTEINS, managed by Nestlé Japan’s Health Science Company, was founded in the U.S. in 2013 with the vision of easily incorporating collagen into everyday life to support people’s positive and fulfilling daily routines. It is the #1 collagen brand in U.S. sales (as per SPINS US, based on U.S. dollar sales of unflavored collagen peptides; Natural & Channels; 52-week sales ending January 24, 2021).

We based the design of the website on the original site, localized it for Japan, and optimized the flow to minimize unnecessary steps. We handled the Shopify Plus site setup, LP, MA, and OMS integration, and implemented a subscription app.

and OMS integration, and implemented a subscription app. We focused on incorporating Vital Proteins into daily habits and lifestyle, encouraging users to purchase subscriptions.

Additionally, we conducted the site’s initial setting, design, coding, theme customization, checkout customization, and app implementations.

For the subscription feature, we displayed three different varieties at the top to make it easy to compare. We also offer discounts for each subscription cycle. On the cart page, customers are able to choose delivery dates. On the customer account page, they can pause, change credit card information, or cancel their subscriptions directly. By integrating with OMS, we centralized the management of orders, inventory, and customer data across multiple mall channels, thus reducing operational burdens. Looking ahead to future content expansion, we placed a blog on the site, enabling merchants to intuitively update, create, and manage landing pages. The landing page was based on the design files provided, and implemented in a way to allow future edits with no code required.