NISMO Performance Center Staff Blog

Nissan Motorsports & Customization Co., Ltd.

NISMO Performance Center Staff Blog

NISMO, the brand of Nissan Motorsports & Customization Co., Ltd., is a tuning and performance brand that leads motorsports activities and develops high-performance cars as Nissan Motor Corporation’s official factory team.

As part of the NISMO Performance Center’s international expansion, we have launched an English-language blog on Shopify.
The blog aims to share useful information with users from staff at our overseas locations.

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Project Overview

GO RIDE was responsible for building NISMO’s international blog site on Shopify.

The main focus was to implement features that make it easy to filter and search for specific articles. We also matched the color scheme to the Japanese NPC staff blog, creating a site that maintains the brand image.

Desktop

Mobile

Result

Based on the “Edge” theme, the design prioritizes searchability, with features such as a sidebar.

The sidebar includes a search bar, recommended articles, and tag-based filtering, making it easy for users to find the articles they’re looking for.

Blog articles are also categorized by country.
By enabling users to filter articles to show only those related to the area where they live, the site delivers the information they need and encourages interest in visiting physical stores.