MUSUBI KILN

Musubi Lab Co., Ltd

MUSUBI KILN

MUSUBI KILN is a specialty store that offers traditional Japanese crafts, focusing on handcrafted pottery and tableware. Guided by the philosophy that "good things enrich our lives, and authentic things enrich our hearts," MUSUBI KILN sells genuine pottery and tableware created by skilled artisans.

In addition to selling through the EC store, MUSUBI KILN collaborates with local artisans and craft associations to preserve Japan's rich cultural heritage. As a bridge connecting skilled craftsmen with customers worldwide, MUSUBI KILN offers not only high-quality products but also a gateway to authentic Japanese craftsmanship and lifestyle.

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Project Overview

The Shopify store renewal project for MUSUBI KILN, which brings Japanese traditional crafts to the world.

In this project, we focused on maximizing MUSUBI KILN's passion for the products they carry and their desire to provide customers with a shopping experience that feels as though they are receiving personalized service. Our approach involved not only defining the requirements for the store's renewal but also proposing improvements to UI/UX. We carefully designed the store with a structure that would make managing product information and store operations as streamlined as possible, ensuring a seamless experience for both the business and customers.

Desktop

Mobile

Result

On the product pages, in addition to standard product information such as size and details, we have implemented tabbed navigation that allows for displaying additional text, images, and related links. All of this information is managed through metafields, enabling the display of relevant content tailored to each product.

Furthermore, on the blog listing and individual blog pages, we added a sidebar to showcase popular posts and related articles. This structure enhances the delivery of MUSUBI KILN's extensive information to customers, resulting in a significant improvement in both UI and UX.