Products are sold overseas using SHOPIFY! Introducing examples of "cross -border" x "sub -school" and useful apps

In recent years, the number of companies that provide cross -border subscriads is increasing, and the market size is expanding. If you can get over a language or currency wall, you will be able to expand your business area and increase your sales.

This article introduces overviews, examples and useful apps.

Cross -border subscriber is a subscription that provides products and services from Japan to overseas through the Internet.

With the growth of the Asian market and the spread of the Internet, the cross -border sub -school is rapidly expanding.

One of the reasons for the increase in the number of cross -border sub -school users is the expansion of the cross -border EC market. Cross -border EC is an electronic commerce that provides products and services through a mail order site that supports various languages ​​and currency.

It has been reported that the market size of the cross -border EC is increasing in major countries, such as Japan, the United States and China. According to the Ministry of Economy, Trade and Industry's "Market Survey on the Four -Forty -Four -Forty -Four -Year E -Commercial Transactions," the cross -border EC market in Japan, the United States, and China is as follows.

The epidemic of the new colon virus is one of the reasons for expanding the cross -border EC market.

In countries with a stronger behavioral system than in Japan due to the trend of the new colon virus infection, the use of EC has rapidly advanced. It is said that the movement to buy Japanese products at cross -border ECs among foreigners who are interested in Japan due to the restrictions on traveling to Japan.

Reference: Market research on electronic commercial transactions in Fourth

The cross -border subscriber has the following advantages:

• You can expand the trade area

The biggest advantage of the cross -border subscriber is that you can acquire overseas customers.

If it is a cross -border subscription, you can expand the business area not only in Japan but also around the world. Providing cross -border sub -skops in countries such as China and India, which are more populated in Japan, will allow you to get a large number of customers.

In Japan, where the market may shrink in the future due to the declining birthrate and aging population, it is thought that sub -skop services with a view to overseas will spread.

• You can reduce store opening costs

In general, when providing services overseas, you must dispatch the person in charge to investigate the market and properties and contract a tenant. In addition, the cost of labor costs for local staff and transportation costs to stores will also be incurred.

On the other hand, if it is a cross -border subscription, it is possible to open a store simply by running the site on the Internet. The procedure is much easier, so you can significantly reduce the effort and cost than opening a store.

• Less competition

If you provide services in Japan, you may be involved in price competition with other companies in the same industry, making it difficult to make profits. In particular, companies that enter the market will be difficult to acquire new customers, making it difficult to put business on track.

On the other hand, if you are abroad, there are few competitors, depending on the product, so you may be able to increase sales. Foreigners are more frequent online shopping than Japanese, so they are perfect for acquiring new customers.

• Utilize the strengths of Japanese products

The high quality of Japanese products is highly evaluated from overseas.

In fact, many foreign visitors to Japan have seen the "explosive buying" sight of purchasing a large amount of Japanese products in the news and SNS. The cross -border subscriber, which can be obtained while being Japanese products in your own country, is attractive for foreigners seeking Japanese products.

If you use the demand and high profile of Japanese products, you can efficiently sell your own products.

To lead the cross -border subscriber to success, you need to hold down the following points:

• Multiple language support

The difference between the language is that it becomes a big barrier in providing cross -border subscriads.

For example, in the case of a site written in Japanese, overseas customers will not be able to read the contents of the site and will leave the site before using the service. In order to use the service, it is necessary to make accurate translations.

In order to respond to inquiries from overseas customers, a support center must be set up in the language of the country. If you can't respond by phone or email using the language of the country, it will be difficult to respond to returns and cancellations.

In order to prevent a decrease in customer satisfaction, it is important to secure human resources who can handle foreign languages.

• Section of settlement means

In Japan, various settlement measures such as credit card payment and bank transfer are used, but there are countries where credit cards and bank accounts are not functioning overseas. In particular, if the target country is not a developed country, you need to choose an appropriate payment method.

Also, in some countries, cryptocurrencies may be the mainstream than their own currency, so it is a good idea to pay for payment in cryptocurrencies.

• Development of logistics system

In the cross -border subscription, a long distance from Japan to long distances, the risk of being damaged, lost, or delayed shipping rather than transporting it in Japan. If troubles during transportation occur frequently, it will lead to a decrease in customer satisfaction and a decline in sales.

In order to prevent transport problems, it is necessary to use high -strength packaging materials and introduce tracking systems. By taking various precautionary measures, you can quickly identify the cause of the trouble and take appropriate measures.

If the number of contracts for cross -border subscriads is large, consider installing your own warehouse base locally.

• Measures according to the target country

Overseas, there are restrictions on laws and imports that are different from Japan, so when deploying cross -border subscriads, measures must be taken to the target country. In particular, the EU General Data Protection Rules (GDPR) applied in the EU area is said to be the strictest data protection law in the world, and it is important to note that regulations are strict.

In addition, when selling pharmaceuticals, food and drinks, and cosmetics in the United States, it is necessary to obtain a pre -declaration number of the American Food and Drug Administration (FDA).

If the laws and regulations develop a cross -border subscriber with ambiguous, you will violate the law without knowing, and a huge fines and ban on activity will be issued.

In another article, we will introduce the points to be aware of at the cross -border EC.

Please check it together!

[Click here for the applicable article]

Point tariffs, ADA, CCPA to be aware of at cross -border ECs for the United States

GO SUB is a flat -rate purchase app that can be used in SHOPIFY. By using Go Sub, you can provide customers a easy and comfortable sub -skask purchase experience.

The Go Sub setting procedure is very simple, and you can introduce a fixed price in a minimum of 5 minutes.

By simply adding a flat -rate purchase option to the product from the Go Sub management screen, you can provide a subsccept service. You can register the price and the order to order for each product, and you can also set the discount rate and the number specified discount.

It also has functions such as operation reports that can analyze customer subscriptions and analyze sales.

GO SUB can customize text and translation displayed on the product page or customer account page. Japanese and English are supported by default, and other languages ​​are also described through Google Translate. By using the customization function of the text, you will be able to display textbooks according to the product and brand image.

The corresponding language is as follows.

Click here for detailed articles about the GOSUB translation function

[Translation function / text customization function] GO SUB | Subscription | Subscription update

GO SUB also supports "multi -carencies" that can be settled with multiple currencies.

This allows the stores with the SHOPIFY market to create contracts with multiple currencies.
For example, if a customer purchases a sub -skirt product in Japanese yen, the price will be displayed and calculated in Japanese yen when changing or adding a product or changing the plan.
At this time, if another customer purchases a sub -school product in the same store in the United States, the price will be calculated and displayed in the United States, not in Japanese yen.
The display will change according to the currency used in the country where customers live, so it will be easier for overseas customers to purchase products.

The currencies used are determined by the customer country by setting the SHOPIFY market.

Click here for detailed articles about GOSUB multi -carencies
Multicarensa Support

With GO SUB, which supports various languages ​​and currency, you will be able to easily cross -border subscriads.
If it is a GO SUB that supports translation such as product pages and customer account pages, customers overseas can use the service with confidence.
In addition, customers tend to want to settle in their own currency as much as possible, and various currencies are effective in lowering the hurdle of purchase.

If the price of the product is not displayed in your own currency, you may need to check the exchange rate and calculate, so customers may feel troublesome and leave the site.
On the other hand, GO SUB, which automatically calculates the price, will provide services without stress on overseas customers.

Here, we will introduce examples of the cross -border sub -school for food and drink. Provide a cross -border subscriber with reference to the actual case.

ICHIGO Co., Ltd., which sells Japanese sweets and miscellaneous goods at cross -border subscriads, has been offering TOKYOTREAT since 2015. TOKYOTREAT is a cross -border sub -skop service that packs about 15 to 20 kinds of sweets and juices tailored to the theme of each month and deliver on a regular flight. It is delivered to more than 150 countries, mainly in the United States, such as Japanese sweets, juice and cup noodles.

In February 2024, Niikido Co., Ltd. has launched an OISHIIS service that regularly delivers Japanese confectionery assortments overseas. Oishiis features not only potato chips, chocolate confectionery and candy, but also sweets and cup noodles that are collaborating with animation.

We also have various lineups such as "SUMMER BOX" and "SAKURA BOX".

Farm8 Co., Ltd. has provided a SakePost "SakePost" since 2021. SakePost delivers local sake that is not usually distributed nationwide with original pouches every month. In addition, the product name is not listed to experience a new encounter with sake. If you want to know the brand of sake or sake brewery, you can check from the QR code on the back of the product.

Since July 2022, it has been offered to overseas users such as Hong Kong and Singapore, and has spread the charm of sake to the world.

Japanese food and drinks are popular overseas, and Japanese food and drink cross -border sub -skops are in great demand. In fact, Ichigo Co., Ltd. has exceeded 4 billion yen in annual sales in only six years of starting a business, and the cross -border subscriber market is growing rapidly.

When providing cross -border subscriads, it is important to keep quality and thoroughly manage inventory. In the case of subscriber service, inventory management is indispensable because the subscriber is constantly fluctuating. It is necessary to avoid excessive inventory or out of stock by collaborating with the supply and predicting supply and demand.

In addition, food and drinks must manage the expiration date and expiration date, and it is important to manage the temperature for chilled goods and frozen items. If the freshness of food and drinks decreases, you will lose your customers' trust, so you need to create an environment that can be delivered to customers while maintaining the quality of the product.

The cross -border subscriber, which has few competitors and expands the trade area, will increase in demand in the future due to the expansion of the cross -border EC market. To succeed in the cross -border subscriber, it is important to respond to various languages ​​and currency. GO SUB, which supports translation functions and multi -carencies, can easily solve these issues.

Use a multifunctional GO SUB to succeed in your cross -border subscriber.
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