Essential Functions for E-Commerce Sites in Japan

by GO RIDE

Here we woold Like to Introductions Are Important for e-COMMERCE SITES in JAPAN

1. Designated Delivery Time

IN JAPAN, Designated Delivery Time is Essential. always Select A Delivery Time WHEN I Order Things Online.
In The US, THERE IS NO DESIGNATED DELIVERY TIME, EXCEPT FOR WITH AMAZON!
I Was Shocked to Find Out That In The US Packages Are Just LeftSide Your Door In the Us WheN THEY ARE DELIVERED.

Designated Delivery Time is for Sure a Must Have Function. On Shopify, You Can Easy Add Functions To Your Online Store by Installing Apps from The App Store App Store You Can of Course Introduce Designated Delivery Time to You Store as Well Using An App!


Stellar Delivery Date & Pickup, For Example, is an app that allows you to display a Calendar on the checkout Screeners CAN SIMPLY and CLEARLY SELECT AELIVERY TIME. EVEN CUSTOMIZE THE CALENDAR TO MATCH THE DESIGN OF THE REST OF THE WEBSITE!

Go to App Store

2.Displaying Sale Prices, Adding Labels

It Seems That Sale PriceS ARE Displayed Slightly Differently in Japan and the US.
IN JAPAN, You Can Easy See How Much Products Are Discounted During a Sale And the Final Price in One One QUICK GLANCEHowver, Outside of Japan Customers ofTentimeS DO NOT SEE THE FINAL SALE PRILE PRILE PRIL THEY Go THEIR CART.

Let's take a look at the Major Apparel Brand BEAMSAs You Can See Below, Customers Are Which Products on Sale Directly on the Product List Page.

On Shopify, Sales Are Mostly Mostly Conducted Through Discount Codes, Similar to What We in Japan Refer to as Coupons. In The US, Generally, Customers Input Disc OUNT CODES (Also Called “Promo Codes”) at the checkout screeteN to receive a discount or feel Shipping. However, Just as Nana Said, in Japan We are not USed of Sale Display.

Of Course, You Can Also Conduct Japanese-Style Sales Using Shopify.

ON The Product Page, You Can Input Both The Retail Price and the Sale Price So the Customer CLEARLY CLEARLY SEE THE SALE PRICE BEFORE BEFORE CHECKING OUT.

SINCE YOU CAN EXPORT THE CSV FORMAT, You Can Quickly Update YOUR SITE SIMPLY BY EXPORTING A CSV CONTAINING THE NEW UPDATED PRICES.

You Can Do the Same Thing THE APP Discount Master ‑ Quantity, Which Allows You to Create Multiple Discount Campaigns and Even Set Up Countdown Timers.

However, IF YOU DO NOT TO A TIME LIMIT TO YOUR SALE, OR DO NOT WANT TO PAY FOR THE THE APP Y to Create and will allow you You You Apply a Discount To Specific Products.

Go to App Store

ONE More Question About Sales: Can You Add Labels To Certain Items So the Quickly and EASILY SEE What Products Are Part of a Limited-Time of Fer? That is also QUITE COMMON for JAPANESE E-COMMERCE SITES.

For Example, The Large Fashion e-Commerce Mall, ZOZOTOWN:

This is Really Important. WITH EC MALLS You often See Labels at the Bottom of the Product Photos. This too is of course possible for you website. Product Labels is an app that allows you to set up Any Labels You Like, Such as for PRODUCTS THAT ARE ON SALE, “HOT,” or OUT OF STOCK.

You Can Even Choose from A Number of Possible Possitions Where the Labels, Providing A Level of Customizability Not Available with Other Apps. No co Mplaints THERE!

THERE AREN'T REALLY MANY PLATFORMS THAT ALLOW You TO EASILY IMPLEMENT THESE FUNCTIONS TO YOUR SITE. With Spotify, Tere is Almost Always an app on the app PTore that can handle what you are looking for.

Go to App Store

3. Volume Discounts

Can You Create Volume Volume Discounts, Discount Which Provide A Certain Percent Off IF Customers Purchase Certain Products Together? It WOULD BE NICE IF YOU C An Not ONLY WYING ONE SPECIFIC PRODUCT IN BULK

IN JAPAN, Stores Tend to Come Out With Smaller End of the Week Campaigns, as Oppsed to StoreWide Sales, for Example A 10% Off Discount WHENT WHENT BUYING BOTH OUTER Wear and A Top, or 20% OFF BUYING BOTH A COFFEE MAKER AND COFFEE BEANS .

SITES SUCH AS Amazon, Which Dem Ha Lower Discount Rate and Fewer Target Items.

You Can Use The Same Discount Master -Quantity App Introduced Earlier WHEN TALKING ABOUT DISCOUNT CODES IN ORDER TO DISCOUNTS FOR BUYING MULTIPLE ITEMS. VOLUME & TIERED DISCOUNTS, Another Easy to USE App.

Go to App Store

Go to App Store

But if you are right Provide to Provide of Buying Both Waterwear and A Top Together, I Recommend That You Use The BUY X GET Y Discount Code on Shopify.

What is "BUY X Get Y?"

It's A Discount That Means "if you buy x, get y ~% off! Or free!"

For Example, if you are to the design "BUY A Piece of Outerwear, Get A Top 50% OFF Wn from $ 200 to $ 175.

Wow, that seems Really USEful!

4. Displaying Best-Selling Items

I Feel Like Displaying Best-Selling Items is ISALSO Characteristic for Japan, Even a Must Have for alle e-commerce Site or Mall. The e-commerce mall, Rakuten, For Example, Ranks THEIR PRODUCTS FOR EACH CATEGORY. It ’s Amazing How Much Sales of A Product Are Affected Simply By Being on The Best-Seling ITEMSS LISS LISS LISS LISS LISS. t or not.

Major Apparel Retailer Baycrews Incorporated a Best-Selling Items List Display on Their Homepage, and Sure Enough The is a Big Difference in Sales for Products Listed THERE. THIS WOUL. D Be An Especially Effective Tool in Japan, WHERE PEOPLE LOVE TO BUY WHAT'S POPULAR.

I totally agreee. Displaying Best-Selling Items is EXTREMELY IMPORTANT, Not only for apparel, but for Any Store, Such as one that Sells Digital Products o RGENERAL GOODS.

ON SHOPIFY, You Can Create “Collections” Within your store by Grouping Products Together Based on Various Conditions.

You Can Set the Order in Which Products in a Collection Are Displayed, Such as by Sales Ranking.
You Can Easy Disly The Best Sellings ITEMS SINCE MOST OF TEMPLATES ON SHOPIFY AUTOMATICALLY DISPLAY THE COLLECTIONS AT The Top of The Site.

5. CASH ON DELIVERY, Paying at a Convenience Store

IN JAPAN, You Have the Option to Pay Cash on the Delivery or at a convernientience store. "Conveniente Store Payment," Just as the name suggests, Means the Customer CAN Settle Their Account in Cash at the Nation-Wide Convenience Stores.
This May Be Unexpected In The US, Which Has Gone Almost Compecletly Cashless, But in Japan The Most Used Payment Methods Next to Paying by CRE Dit Card.

As You Can See, The is Still a High Demand to Pay with Cash in Japan, So You Shoud Be Sure to Sure to Methods Into Your Site.
If you do address on the delIemy as a delIemy option, make surle to clear statement any additional handing charge it May Incur on Your Site.

6. Reward Programs

One More Thing! Can You Incorporate a Point System?
THEY ALSO TEND TO EMPHASIZE CUSTOMER LOYALTY MORE SO THAN OTHER COUNTRIES THAT PROGRAMS THAT PROVIDE REWARDS TO THEIR CUSTOMERS BASED on THEIR TOTA THEIR TOTA. L Annual Purchases, Rewards Such as Gifts or Early Access to Sales.

THE RATE OF LEPEAT CUSTOMERS FOR E-COMMERCE STORES IN JAPAN IS EXTREMLY HIGH ERAGE FOR EACH PURCHASE THAN ANY WHERE ELSE in The World. It's a good IDEA to INTRODUCE PROGRAMS GEARED TO Repeat Customers, Such as a Reward Program using points.

THERE ARE Many Apps on Shopify To Create a Reward Program QUIRE THAT POINTS BE Transferred to Coupons, But the Japanese App Allows Customers to Simping Use Their Points as Is is, MAKING It's More Convenient for the Customer.

Go to App Store


How Was That?

E-Commerce Varies Depending on the Country More Than You May Have EXPECTED, DOESN'T it.

Go Ride Provides International International E-COMMERCE SUPPORT BETWEEN JAPAN and the US.

For More Information, PLEASE FEEL FEEL FEEL TO CONTACT US FROM here.

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