Yodoran Hikari Official Online Store

Nihon Nosan Kogyo Co., Ltd.

Yodoran Hikari Official Online Store

「Yodoran Hikari Official Online Store」は、ヨード卵・光のブランドサイトとオンラインストアを統合した新しいECサイトです。
Yodoran Hikari is Japan’s first branded egg¹, celebrating its 50th anniversary in 2026. Known for its rich flavor — 3.5 times more umami compared to regular eggs² — the site features a range of products made with Yoodoran Hikari and other premium eggs.

*1: According to Hit Product Naming Secrets by Yoshinobu Akiba and Tadao Chikuma (Kodansha, December 2000)

*2: Compared to regular eggs. Based on research by the Institute of Taste and Aroma Strategy.

Visit site

Project Overview

We integrated the brand site for Yodoran Hikari and the Shopify e-commerce site "SomoSomo Kara Chigau Tamago de Tsukuru Shoten" into a single Shopify store, unifying both sites under one domain.

After launching the site, we have continued to provide operational support — including UI/UX improvement proposals and implementation, troubleshooting for Shopify-related issues, and solutions for daily challenges — to meet a wide range of e-commerce operational needs.

In addition to Shopify-specific support, we also assist with the effective use of analytics tools such as GA4 and Google Search Console, helping the client make the most of their data.

Desktop

Mobile

Result

Shopify Site Development:
We unified two websites into a single Shopify store: the brand site for Yodoran Hikari and the e-commerce site "SomoSomo Kara Chigau Tamago de Tsukuru Shoten" ("A shop built on truly different eggs").

By consolidating the two sites, we were able to streamline SEO efforts and centralize operations, resulting in reduced management costs. Along with the integration, we revamped the online store pages with a new UI/UX-focused design. We also implemented multiple landing pages to attract traffic from a wide range of media sources.

Shopify Operational Optimization:
We offer optimal solutions to address daily challenges and help realize ideal operational workflows.