Yodoran Hikari Official Online Store

Nihon Nosan Kogyo Co., Ltd.

Yodoran Hikari Official Online Store

"Iodine Egg Hikari Official Online ShopThis is an e-commerce site that integrates the brand website and online store for Iodine Egg Hikari.
To commemorate the 50th anniversary of the sale of Iodine Eggs Hikari, our online shop has also been revamped.

Iodine Egg Hikari is Japan's first brand of egg*¹, celebrating its 50th anniversary in 2026. It is characterized by a richness 3.5 times greater than that of ordinary eggs*². The website offers products using chicken eggs, including Iodine Egg Hikari.

*1: Hit Product Survey (Yoshinobu Akiba, Tadao Takema, "The Secrets of Hit Product Naming," Kodansha, December 2000)

*2: Compared to a typical egg. According to research by the Taste and Aroma Strategy Research Institute.

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Project Overview

We integrated the brand site for Yodoran Hikari and the Shopify e-commerce site "SomoSomo Kara Chigau Tamago de Tsukuru Shoten" into a single Shopify store, unifying both sites under one domain.

After launching the site, we have continued to provide operational support — including UI/UX improvement proposals and implementation, troubleshooting for Shopify-related issues, and solutions for daily challenges — to meet a wide range of e-commerce operational needs.

In addition to Shopify-specific support, we also assist with the effective use of analytics tools such as GA4 and Google Search Console, helping the client make the most of their data.

Desktop

Mobile

Result

Shopify Site Development:
We unified two websites into a single Shopify store: the brand site for Yodoran Hikari and the e-commerce site "SomoSomo Kara Chigau Tamago de Tsukuru Shoten" ("A shop built on truly different eggs").

By consolidating the two sites, we were able to streamline SEO efforts and centralize operations, resulting in reduced management costs. Along with the integration, we revamped the online store pages with a new UI/UX-focused design. We also implemented multiple landing pages to attract traffic from a wide range of media sources.

Shopify Operational Optimization:
We offer optimal solutions to address daily challenges and help realize ideal operational workflows.