OKURA Co., Ltd. (VALEUR VINTAGE COLLECTION)

OKURA Co., Ltd.

OKURA Co., Ltd. (VALEUR VINTAGE COLLECTION)

Valeur Vintage Collection is a vintage specialty store operated by the leading reuse industry company, OKURA Group, which is listed on the Tokyo Stock Exchange Prime. The store offers a wide range of high-quality items, including wristwatches, bags, and jewelry, with a particular focus on young vintage pieces. Through an e-commerce site integrated with its physical stores, Valeur Vintage Collection effectively showcases the brand's魅力 (charm or appeal) and connects with its customers.

Visit site

Project Overview

A new B2C Shopify build project. In alignment with the opening of a new physical store, we developed an e-commerce site to ensure customers could easily access it when the store launched. From selecting the appropriate theme, fonts, and color palette to match the products, target audience, and brand image, we handled the design, site development, and app implementation comprehensively.

Desktop

Mobile

Result

The entire site was designed using an elegant monochrome color palette, aligned with the brand image and target audience. The typography combines a refined English font with a Ming-style font, emphasizing elegance. For the design, we adopted a mobile-first approach and selected a theme where large images are prominently displayed, maximizing the product appeal and creating a strong visual impact. On the functionality side, we meticulously designed the product pages to clearly and concisely convey detailed product information. We also ensured the site’s ease of maintenance, considering theme updatability and seamless product management, allowing for smooth ongoing operations.