Reale

Sagara Co., Ltd

Reale

Reale, a children's tableware brand planned, designed, developed, and manufactured by Sagara Co., Ltd., is committed to pursuing harmony with the natural environment, coexistence, and sustainability. The brand's concept focuses on Ecology, Creativity, and Education. With the mission of "Connecting thoughts for the children of the future," Reale provides value to customers who are highly conscious of environmental issues and children's education. In Japan, it is available at famous department stores and interior goods shops nationwide, and it has a broad international presence, including in China, Taiwan, Korea, Southeast Asia, Australia, North America, Europe, and the Middle East. At the end of last year, Reale also opened a POP-UP shop in Brooklyn, New York.

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Project Overview

We built a Shopify site to promote the Reale brand globally. For B2B resellers (wholesalers), we implemented a system where they can place orders after logging in, transitioning from traditional methods of sales activities and ordering through exhibitions, phone calls, and emails to an online platform. We differentiated this site from the existing B2C e-commerce site by enhancing the brand content and focusing on easy updates to ensure fresh information is consistently provided.

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Result

We created pages such as the homepage, About Us, How They Are Made, and Locations to clearly present the brand concept, commitment to the manufacturing process, and third-party evaluations, showcasing the brand and corporate value.

In terms of design, we used the provided materials to create a design that embodies the overall brand concept and follows a carefully selected color palette.

On the functionality side, we implemented a system where resellers can log in and see wholesale prices and a "Buy" button, allowing them to place orders. We also ensured that the system can accommodate different pricing for different regions.

The primary language of the site is English, with automatic translation support for French.