AUCNET AMERICA

NISMO, a brand of Nissan Motorsports & Customization Co., Ltd., is a tuning and performance brand that is responsible for motorsports activities and the development of high-performance cars as a direct works company of Nissan Motors.

Due to the overseas expansion of NISMO Performance Center, we have opened an English version blog using Shopify.
The purpose is to provide useful information to users from overseas store staff.

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Project Overview

GO RIDE was responsible for building AUCNET AMERICA's North America-focused B2B exclusive Shopify store.

In addition to customizing the Shopify storefront, which is basically designed for B2C, we organized the brand's unique and complex membership registration flow and achieved a smooth UI/UX design and construction that allows users to operate intuitively.

Desktop

Mobile

Result

By using the Horizon theme, we have achieved a business-like site design specialized for B2B while maintaining high customizability.

The brand's unique B2B membership registration flow is designed and built to allow users to proceed smoothly through the steps by utilizing form apps, Shopify's built-in B2B features, customization of customer notification emails, and theme code customization.

Furthermore, by implementing a price negotiation feature on the product pages, we aim to facilitate smooth negotiations in B2B transactions and maximize conversions.