Texas SMS Marketing Regulations: Klaviyo's New Features Help Clients Protect Their Brands and Respond Faster
In the US state of Texas, state law has been amended to strengthen regulations on marketing text messages (SMS).S.B. 140), which came into effect on September 1, 2025.
Under this regulation, companies that send marketing texts to Texas residents or do business within Texas are generally required to register with the Texas Secretary of State.
*However, some entities may be exempt from registration, including publicly traded companies, educational institutions, and 501(c)(3) nonprofit organizations.
How to respond to regulations
So how should businesses respond to this?
Option 1. Register
When you complete the registration process,Registration FormFill in the form and$200 feeIn addition, usually $10,000 depositFor most businesses, the most efficient options are:
Recommended option: Use a Surety Bond
Rather than having to deposit the full $10,000, a small annual fee can be paid to meet the requirement, helping to free up your working capital.
Alternative Option: Proof of Funds
You can also prove you have the $10,000 through a Certificate of Deposit or Letter of Credit.
Option 2. Stop sending marketing SMS to Texas residents
Klaviyo helps businesses avoid unexpected risks while they complete the registration process."Pause SMS to Texas" optionWe have started offering the following.
This feature will prevent marketing text messages from being sent to phone numbers with area codes within Texas, which could go a long way in helping businesses avoid the risks of the new state regulations.
This setting can also be easily turned on or off at any time from the Klaviyo admin panel.
summary
To avoid risks, we recommend that businesses conducting SMS marketing in the United States take compliance measures as soon as possible.
GO RIDE quickly provides the latest information and measures to help our clients continue their business with peace of mind in response to rapidly changing regulations and requirements.
If you have any questions or need help with setup, please feel free to contact GO RIDE.
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