[Must-See for Cross-Border E-commerce Businesses] New EU and US Regulations to be Implemented This Summer - EU Tariffs, EU Return Rules, and Electronic Declaration of US Security Data

In the summer of 2026, three regulatory changes and legal amendments affecting cross-border e-commerce businesses and export companies will be implemented in succession in Europe (EU) and the United States (US).

Failure to comply could result in serious penalties, including massive fines, a complete halt to customs clearance, and the suspension of sales on your website. This article will explain the details of each system and the specific measures you should take immediately.

[Effective Date: June 19, 2026]

Based on the new directive (Directive (EU) 2023/2673) amending the EU Consumer Rights Directive, it will become mandatory to install a "Withdrawal Button" that allows consumers to cancel online contracts (purchases) with a single click.

The items covered include physical goods, digital content, and subscriptions, which are subject to a "14-day legal withdrawal right" under EU law.All B2C online transactionsThis applies to the following: This 14-day period is a so-called "cooling-off period" and is designed to protect consumers. Even if the e-commerce site is located outside the EU (such as in Japan), it is subject to this rule if it is selling to EU consumers. B2B sales are exempt from this rule.

Strict installation rules:

• The button must include the phrase "Withdraw from contract here" or similar clear wording (vague expressions such as "cancel" or "inquire" are not acceptable).
• Regardless of whether you are logged in or not, the application must always be visible and easily accessible (not hidden in areas or deep within menus) during the 14-day withdrawal period.
  *The "BUY button" is just as easy to find and use.buttonIt is required that it be "
• The process should be completed in two steps: "Press a button" → "Confirm your name and order number" → "Confirm button".

If you violate the rules, you risk a fine of up to 4% of your annual sales or €2 million, or a mandatory extension of the withdrawal period from 14 days to "1 year and 14 days."

In order to comply with this system, the following two measures are necessary:

• For EU residents accessing the site (or after checkout), a two-step "withdrawal button/form" accessible from the order history page or footer will be provided.
• When a consumer presses a button to complete the withdrawal process, the business will automatically send an email or other notification confirming receipt of the withdrawal.

However, as of May 2026, Shopify has not yet released a feature update that would allow it to support this update. As an e-commerce operator, I can only hope that Shopify will add this feature soon, but it is currently unknown when that will be. Therefore, for the time being, it is necessary to install an app.

Recommended apps:Euro Withdrawal Button
Free plan available

[Effective Date: July 1, 2026]

The customs duty exemption scheme for low-value shipments under 150 euros sent from outside the EU to individuals in the EU has been abolished, and new interim measures will be implemented.

A fixed duty of 3 euros per item (item category/HS code) is imposed on all low-value shipments under 150 euros.

This doesn't mean "3 euros per box." For example, if a package contains items from different categories (e.g., shirts and shoes), 3 euros will be charged for each item, resulting in a total customs duty of 6 euros.

This system is being introduced to protect businesses within the EU in response to the surge in personal imports from outside the EU through cross-border e-commerce. It's similar to the move in the US last September when de minimis was abolished.

Regarding this matter, there has been no official announcement yet as to whether Shopify's automatic customs duty calculation function at checkout will reflect this change in regulations by the deadline. We will update this information as soon as it is released.

First, let's organize and prepare each product's data to be up-to-date so that we can send the correct HS code and item information when shipping!

[Effective Date: July 8, 2026]

When importing products regulated by the U.S. Consumer Product Safety Commission (CPSC) into the United States, it will be mandatory to declare safety compliance data in real time through the e-Government System (ACE) during customs clearance.

The products covered include all "children's products (for children aged 12 and under)" such as toys, strollers, and children's clothing, as well as "general consumer goods" such as clothing (with flammability standards), helmets, and bicycles.

List of applicable product items:Regulations, Mandatory Standards and Bans

Failure to submit data or discrepancies will result in immediate seizure or confiscation of the goods by U.S. Customs.

If you are selling the products in question, it is recommended that you create a business account in advance with the CPSC's official product registry, register the Certificate of Conformity (CPC/GCC) data for each product, and obtain a "Reference ID" to ensure smooth customs clearance. Since it takes time for the registration to be reflected, please take action as soon as possible.