Legal regulations to be aware of in the operation of EC site in Japan -Specified Commercial Transactions Law

by Shopify API
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What is the Specified Commercial Transactions Law?


Specified Commercial Transaction LawIt is a law that aims to prevent the business of the business operators, etc., to protect consumers' interests. In particular, the rules that the businesses should protect are set for trading types that are likely to occur, and online shopping is subject to the specified Commercial Transactions Law as a type of "mail -order" specified by the Specified Commercial Transactions Law. Therefore, in order to operate an EC in Japan, it is necessary to understand the Specified Commercial Transactions Law. In this article, I would like to tell you the points specified by the Specified Commercial Transactions Law, especially noted.


* For details on the Specified Commercial Transactions LawConsumer Affairs Agency websitePlease confirm. We are not responsible for the law. Please contact us for questions regarding regulatory items under the Specified Commercial Transactions Law, please contact the inquiry window provided by the related administrative agencies.


Regulatory items under the Specified Commercial Transactions Law, which should be particularly noted in EC site management

  • Prohibition of hype advertisements, etc. (Article 12 of the Act)


In the online shopping, you can not actually check the product before purchasing, so it is easy to cause trouble. Therefore, the Specified Commercial Transactions Law prohibits "display that is significantly different from the facts" or "indicate that is significantly better or advantageous than the actual thing". For example, an unbearable expression such as "drinking every day can always lose weight" is illegal.


  • Prohibition of provision of email advertisements to unknown people (Article 12-3, 12-4) of the Act)


Unless consumers accept in advance, businesses are forbidden to send email ads (opt -in regulations). However, in the following cases, the regulation is not eligible.

      1. When a part of the notification email regarding the contents of the contract and the implementation of the contract, such as "establishment of contracts", "order confirmation", "shipping notification", contains advertisements
      2. When entering a part of the e -mail ad (e -mail magazine) to be sent with the request and consent of consumers
      3. Advertisements attached to free mail services, etc.

  • Prohibition of acts to apply for a contract contrary to the customer's will (Article 14 of the Act)

The following acts are prohibited. These items are strictly regulated,Guideline(Japanese) is also enacted, so be sure to check if you want to create a mail order site in Japan.



    1. It is not displayed so that consumers can easily recognize that they will be purchased by clicking on a button
    2. When applying for a purchase, consumers have not easily confirmed the contents of the application and cannot correct them.

  • Withdrawal of contract application or cancellation of contract (Article 15-2 of the Act)

According to the Specified Commercial Transactions Law, consumers have a contract with business operators, even if consumers apply for or sign a contract, or within eight days from the date of being delivered to the contract. It is stipulated that the application can be withdrawn or canceled (cooling off), and it can be returned by consumer shipping cost. However, if the business operator has displayed a special agreement in advance for withdrawing or canceling this contract application, it is a special agreement.




[Enforcement on June 1st, 4th, 4th] Contents of the Specified Commercial Transactions Law


From "June 1st, 4th, 4th," due to the measures of the revised Specified Commercial Transactions Law,
In the "final confirmation screen" in each company's cart system, it is necessary to display the following contract items immediately before "order confirmation".



Below, we quote guidelines by the Consumer Affairs Agency. For more information, please check the website.
(https://www.caa.go.jp/policies/policy/consumer_transaction/amendment/2021/notice02/index.html)


(1) Quantity

The quantity of the product, the number of roles provided, etc.In the case of a regular purchase contract, each timeDisplays the amount of

② Sales price / price

For customers who purchase multiple products
The total payment is also displayed, and the second and subsequent bills are displayed in the case of a regular purchase contract.

③ Payment time / method

In the case of a regular purchase contract, the timing of each time is also displayed

④ Delivery / provision timeIn the case of a regular purchase contract

teethFor the next shipment time, etc.Even if it is displayed(Due to the cancellation procedure with customers)

⑤ Withdrawal of application,
Thing about cancellation

Display the contact methods, contact information, returns and cancellations, etc. at a position where customers can easily find

⑥ Application period
(If there is a deadline)

In addition to seasonal products, the application deadline is specified when selling for a limited time by determining the sales period.




[Display method (in case of regular purchase contract)]



[Good example / bad example]






Next, I will tell you how and points when you actually create a page.



How to create a "Notation based on the Specified Commercial Transactions Law" page

  1. Example of notation based on the Specified Commercial Transactions Law



    2. Dealer

    ABC Co., Ltd.

    Person in charge

    Representative director 〇〇〇〇〇

    address

    Shibuya -ku, Tokyo 〇〇〇〇〇〇〇

    telephone number

    03 - xxxx - xxxx

    Reception hours 9:00-18:00 (excluding weekends and holidays)

    mail address

    XXXX@XXXX.jp

    home page

    ABC.jp

    Product sales price

    Please refer to each product page.

    Required fee other than products

    ・ Delivery fee (Takkyubin: XX yen, mail service: 〇〇 yen)

    * Free shipping on purchases over 5990 yen.


    ・ Fees (convenience store payment: XX yen, cash on delivery: 〇〇 yen)

    payment method

    Credit card payment, convenience store payment, cash on delivery, bank transfer

    Payment time

    ・ Credit card payment: Payment is confirmed when ordering.


    ・ Convenience store payment ・ Bank transfer: Please pay within 〇 days after ordering.


    ・ Cash on delivery: When the product arrives, please pay in cash to the delivery staff.

    Product delivery time

    We will ship within the business day from the order date.

    Return / exchange

    It will be within 10 days from the arrival of the product. Returns and exchanges due to customer's convenience are limited to those that are unopened.


    Regarding the shipping fee, if the product is defective, we will bear the burden, and if it is returned or exchanged for the customer's convenience, it will be borne by the customer.



  2. Points for each item






    3. Dealer

    In the case of a corporate management, the corporate name is displayed, and the personal name is displayed in the case of personal operation. It is necessary to correctly indicate the name (for sole proprietors), not commonly known as the name, name, or site name (for sole proprietors).

    Person in charge

    Displays the person in charge of sales. The corporation displays the representative name, and the individual displays the personal name.

    address

    The address that is actually active is described. There is no description of the incorrect address that omits the address or the address such as the personal book box.

    telephone number

    List the number that can actually respond to inquiries from consumers. Let's list the time when you can respond to the phone.

    Required fee other than products

    It displays all the charges (shipping, consumption tax, commission, etc.) other than the product price. The specific amount must be described, not the expression such as "I will charge the shipping fee separately". Also, please note that credit card payment fees cannot be paid for the buyer.

    Payment time

    Clears when consumers pay. If there are multiple payment methods, let's summarize when the payment will occur.

    Product delivery time

    It is necessary to describe specific days instead of expressions such as "I will ship after confirming your order". If it differs depending on the region, payment method, etc., display the up to several days up to the maximum.

    Return / exchange

    It describes whether it is possible to return or replace the product you purchased once. If you can return or replace it, specify "Is it possible to return or replace the product other than a defect of the product," "How long is the expiration date of returns and exchanges?"




  3. Procedure for creating the "Notation based on the Specified Commercial Transactions Law" page in SHOPIFY



First, create a new page of "Notation based on the Specified Commercial Transactions Law".

  1. From the management screen, move in the order of "Settings"> "Legal Relations"
    > At the bottom, the notation column based on the Specified Commercial Transactions Law has a template.
  2. Enter the contents according to your own operation policy
  3. Click Save

    4. The notation based on the Specified Commercial Transactions Law is automatically linked to the footer on the check -out page.
    Next, let's post the notation based on the Specified Commercial Transactions Law on the Store's footer menu.



  4. Move to "online store"> "menu" from the management screen
  5. > Click "Footer Menu"> "Add Menu items" on the navigation page
  6. Select "LEGAL NOTICE" and enter "Notation based on the Specified Commercial Transactions Law" in the item name.
    Select the page created in the link
  7. Click Save the menu





  1. From the management screen, move in the order of "Settings"> "Policy"

    2. At the bottom, the notation column based on the Specified Commercial Transactions Law comes with a template.



  2. Enter the contents according to your own operation policy
  3. Click Save to complete

    4. This automatically links the notation based on the Specified Commercial Transactions Law to the footer on the check -out page.
    Furthermore, let's post notation based on the Specified Commercial Transactions Law on the footer menu of the store.

  4. Move to "online store"> "menu" from the management screen


  5. Click "Footter Menu"> "Add Menu items" on the navigation page

  6. Select "LEGAL NOTICE", enter "Notation based on the Specified Commercial Transactions Law" in the item name, and select the page created in the link.


  7. Click Save the menu



Finally, if you check the store footer, you can see that the menu has been added to the "Notation based on the Specified Commercial Transactions Law".
That's all there is to it!


summary


This time, we explained the Specified Commercial Transactions Law, which is a very important law in running an EC site in Japan.

The first step in creating a shop that allows Japanese customers to trust and disclose the specified information. Because it is an EC that you can't see your face, let's make an easy -to -understand display.

If you are worried about the opening of a shop at the EC or the description of the Specified Commercial Transactions Law, you will have an strength in building a SHOPIFY site, Go RidePlease contact us.

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