How to Do Offline Marketing ?? I heard about the Popup event that the US team actually did!

With the client Tabio, we held a POP UP event at three WEWORK in the United States.
Tabio USA is doing it,Donate one pair of socks to an organization called Knock Knock Give A Sock every time a sock is sold.It is an event idea born from the activity.

At this event, we held a sock Give One Get One Campaign. Donate one pair of socks (even used)If you register for Tabio USA e -mail magazine, Tabio new socks can be given one pair on the spot! It is the content.

This time we helped Popup at LA.
ONE CULVER/ CONSTELLATION PLACE/ 12130 Millennium DIt was held at three Works of R.

Each venue is set up at each venue to have donation socks in for two weeks before and after the event.Did!

The goal of the event is to collect many email addresses and brand awarenessis. The idea is that people who have never knew Tabio know about the brand, and then reach and become a fan through the e -mail magazine.

Based on the results of the previous event, the goal is to collect 50 to 80 email addresses for one event.

Our officeWeWORKThe main reason is to say, because there were many benefits to doing POP UP on Work!

・ Communication with WEWORK staff
・ Decoration of BOX for socks collection (Printing the data received from the other party on a sticker with fedex)
・ Installation of BOX

Is mainly done.

That's right lol
I negotiate to have the BOX left even after the event.
I also carried the box by car in advance and consulted with the staff.

This time it was held at Wework, so we asked you to announce the event for the WEWORK community.
The rest is the Instagram story, post, and email magazine announcement!

Finally on the day!
The schedule and the belongings I actually use were like this.

What I did on the day is the first product display. Popular products, such as devising them as beautiful as the shop, separating men's and ladies on one table (so that female customers are not crowded because they have a long time watching Socks). Red and display.

The members of Go Ride also participated in Tabio's socks, but also devised the socks so that customers could think "cute!" How do you coordinate your socks?

Where this was the hardest, ...
Actually, Tabio was holding Popup in NY with the same content before this event at LA. In NY, there are many people who are very interested in charity, so many people sympathize with the concept of "donating socks homeless", but in LA, it depends on the person, but it is negative to help homeless. It was true that there was, and at first I couldn't get the reaction I thought.

In order to succeed in the event, we changed the cut slightly halfway.
I talked to the customer as an explanation of the brand, such as how high the quality of the Tabio brand, and then, and then, by the way, I was doing charity activities now.
andBy changing the way of communicating, more and more people are interested and participated in positive!

From the middle, some customers liked the product and purchased it, and it was good that I was able to make sales!

Tabio USA is now only online stores. That's why we, who are helping them as agencies, are hard to talk to customers.

What I was able to talk to various people,I got to know the brand on the spot and bought it moreI was very happy at the time.

and,You can see the happy appearance of the actual customer who cannot be seen onlineI was very happy.

The ultimately gathered email address for 200 people!
These 200 were all about 200 people who talked and became interested in the brand.
Surely, if you go home and talk to your family or recommend it to your friends, I think it's very valuable!

Of course, after the event, we send follow -e -mails. You must have become a fan! :)

First of all, a nice setup that stops your eyes.
andTo connect the items to be sampled and the purpose of the event.

For example, during this time, an insurer was giving donuts, but most people got only donuts and did not listen to insurance.

By selecting and giving a product together while explaining the products and brands to be sampled, you can not only give them, but also the customers know about the brand.Sales talk is very important.

The rest is to be flexible!

For example, what works in NY like this does not always work with LA.It is important to change the correspondence with the whole team according to the situation.