[GO SUB Update] Make a fan site using SHOPIFY Subsqu Apples GO SUB!

Currently, more and more content creators such as YouTubers, TikTokers, influencers, and artists are emerging.

If a creator has a fan site, it can greatly expand their fanbase.

今回の記事では、Shopifyでファンサイトを作る場合の必要な機能（定期購入アプリ）をご紹介させていただきます！

Shopifyは、コーディング知識がなくても簡単にECサイトを作ることができます。
ECサイトに入れたい機能も、コーディングがわからない場合、Shopify アプリストアでアプリを探し、インストールできます！

In addition to website development support, our company also develops apps, and we have launched a subscription app called Go Sub!

Go Subを利用してファンサイトを作成するための方法を解説します。最後まで読んでいただけますと幸いです！

A subscription (sub-sku) is a business model where you pay a fixed fee based on the period of use for a product or service.

In Japan, newspaper subscriptions are the most well-known example. Recently, digital services like Netflix for video streaming and Spotify for music streaming have become highly popular, but subscriptions are also being introduced for products like cars, fashion, and food. Both consumers and businesses often refer to this as "subs" and awareness of the term is rising rapidly, making it a business model that is expanding quickly across various industries.

[Benefits]

• Recurring Revenue: Since customers pay a set fee for each cycle, you can secure stable, ongoing income.
• Accumulation of Customer Information:By collecting data such as purchase history, usage patterns, and email newsletter open rates, you can accumulate a variety of customer information.
• Product Improvements Based on Customer Needs:You can use the collected data to understand customer needs and improve your products and services with customer satisfaction in mind.
   

Go Subis an app available for installation on Shopify.A subscription app fully compatible with Japanese.（サブスク）アプリです。お客様にとって便利なサブスク購入体験と、継続的な売上を実現する豊富な機能を提供します。
Plus, it’s very easy to use. Simply set up subscription options for existing products from the app’s admin panel, and your customers can choose to subscribe.

様々な定期購入パターンをカスタマイズできることがポイント！

• Subscription cycle registration (e.g., weekly, every 2 months, etc.)
• Set discount rates (e.g., 10% OFF every month, ¥500 OFF every 2 months, etc.)
• 回数指定割引の設定（例：初回購入10％OFF、2回目以降の購入15％OFF）
• 最低購入回数の設定（例：5回目の決済まではお客様がご自身で解約・一時停止できません）
• 最高購入数の設定（例：12回目の決済に自動で契約されます）
• 2回目以降の決済日を固定にする設定

カスタマー・エクスペリエンスを向上するための機能もございます！

• 顧客管理のカスタムタグ設定
• 表示画面のデザイン、テキストカスタマイズ
• お客様アカウントページでお客様がご自身でできることの設定
• 通知機能、通知メールのカスタマイズ

また、4月に一括払いの機能を実装する予定しているため、さらにGo Subの使い勝手が増えます！

アーティスト、Youtuberなど、ファンサイトをShopifyで作ることで、グッズや最新コンテンツを提供することが可能です。
また、ShopifyはEC向けのサービスのため、受注や顧客管理を全てShopify管理画面で行うことが可能です。

Many well-known artists are already using Shopify to sell goods (like apparel, CDs, etc.).

By setting up the Go Sub subscription app and customizing the theme, you can offer exclusive products and content only to fans who subscribe as members! 

For fan sites, customers are divided into two groups: 

• Fans (subscribers)
• People who may become fans (newcomers)

So you can also divide the content/products in your store into two types:

• Sell content/products that only fans can enjoy
• Product collections to offer to new customers (one-time purchasers)

It's important to see how many new customers you can turn into fans and how well you can retain those fans (maintain recurring purchases). The goal is to acquire customers for subscription purchases.

Here are some ways we think you can increase your fanbase (recurring purchases):

[Specially showcase interesting and useful products to non-fans]

まだファンではない人に「ファンになると、こんな商品を楽しむことができるよ」と特別に限定公開する。

[Create a fan service banner on your website homepage]

サイトをアクセスしてファーストビューで見るバナーをファンサービス用に作成。
また、About ページも作成し、定期購入するメリットを説明。綺麗なランディングページを作ることもおすすめです！（弊社GO RIDEで制作は可能です！）

[SNS, ads, and email newsletters]

SNSでバナーを投稿し広告したり、Google ・Youtube・TikTok広告などを利用したり、メルマガ配信をしてサイトでご登録いただいた方（ファンではない方）にサービス説明のメール配信をすることも効果的です。

[Gain New Fans Through Referrals]

I think you can gain new fans by having your current fans refer their friends. For example, you could send a discount code to the friends of your fans, and offer your fans a free limited-edition product as a reward. This kind of flow might work well.

With Patreon, only fans who are already interested in your service will join.

With Shopify, if you offer products for people who aren't fans yet, you can introduce yourself to new audiences and gradually grow your fan base.

Also, Patreon is very simple: it builds a fan community and provides things that fans can enjoy, but compared to a website, what you can do is quite limited.

Shopifyは「自分のサイト」を作ることができ、サイトなので幅広く・色々クリエイティブな方法でファンベースを大きくすることができます。アプリストアもあるのでアプリとストアを連携できたり（翻訳機能→グローバルなファンベース、Go Sub→定期購入、メルマガアプリ→新規顧客の定着）など。
受注管理や顧客管理のShopify上で行えるので、とても便利です。

In this article, we introduced how to create a fan community site using the subscription app Go Sub.

If you’re looking for support in building your fan site, at our company Go Ride, we can help you set up Go Sub, customize your theme, and create the flow and design you want.

ご希望されている方は、お問い合わせください！

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