Roastelier® by Nescafé®

Nestlé Japan Co., Ltd

Roastelier® by Nescafé®

ROASTELIER by NESCAFÉ, developed by Nestlé Japan, is a new premium brand that embodies the spirit of the atelier. Offering an unparalleled coffee experience, all coffee beans are shipped within 12 hours of roasting, allowing customers to enjoy the "freshly roasted" taste of coffee right at home.

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Project Overview

We were responsible for the design and development of the Shopify store for ROASTELIER by NESCAFÉ. Additionally, we created a dedicated product page for the trial coffee set. Our work also included the implementation of various apps, such as a registration form for coffee seminars and a feature for selecting preferred delivery dates, ensuring a smooth and personalized shopping experience for customers.

Desktop

Mobile

Result

On the product pages, we customized the layout so that when customers click on each item, a graph displaying the flavor profile changes is linked to the coffee brewing method, providing a detailed and engaging experience. We also ensured that product navigation was easily accessible with clear call-to-actions on each page. On the homepage, we included a brand introduction and highlighted three key points at the top of the page to help customers better understand the brand. For the mobile version, we implemented a sticky header, allowing users to navigate the site smoothly and effortlessly.