LUNA EARTH

Endless Co., Ltd

LUNA EARTH

About LUNA EARTH

LUNA EARTH, operated by Endless Co., is a brand that sells a variety of affordable accessories and miscellaneous goods, including hair accessories, earrings, and other items priced around ¥330 (including tax). As of 2021, the brand has approximately 40 physical stores nationwide and also hosts pop-up stores.

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Project Overview

As part of the rebranding process, we improved the UI/UX and migrated the platform to Shopify for centralized management across multiple marketplaces. The design and theme customization were focused on resonating with the new target audience, while prioritizing usability. I was also responsible for the initial setup, app research and implementation, as well as data migration. Overall, the site was designed to be easily updatable with no-code functionality.

Desktop

Mobile

Result

With a mobile-first design approach, I customized the theme focusing on the homepage, menu, and product pages. The homepage features a variety of section types while maintaining a user-friendly design to help customers better understand the products, search efficiently, and navigate through the site seamlessly.

I implemented features commonly used in Japanese e-commerce, such as a hamburger menu layout and a tab-based section to switch between rankings for each collection.

For enhancing site functionality, I used apps to improve site search, display related products, set shipping options, manage favorites, and provide restock notifications, ensuring that the level of service from the original site was maintained and enhanced.