10 Pitfalls Beginners Encounter in Shopify Theme Development and How to Overcome Them
Hello everyone!
My name is Kai, and I'm a GO RIDE engineer!
"Okay, I'm going to make my own Shopify store!" You've decided to try developing a theme, but then you're discouraged by the technical terms and black screens... Have you ever felt that way?
Don't worry! It's a path that everyone goes through.
Here we will introduce 10 points that beginners often find stumbling and solutions!
table of contents
01I'm scared of the black screen (CLI)! It freezes when I set up the environment...
The first hurdle in theme development is getting your computer ready for development. In particular, the "Shopify CLI" process, where you type commands into a black screen, can be a bit confusing.
How to get out
- I'm going to copy the official guide: Shopify's official manual is the best textbook. Take your time and type in the commands one by one as they are written.
- If you get an error, search first! If you get an error message in red, don't panic! Just copy the entire sentence and ask Google. You'll usually find some clues.
02What is Liquid? Troubled by the "No Data!" error
Shopify's theme is "Liquid" This is a unique language, and if the product data is not available, you will get an error message saying "Undefined."
How to get out
- "Show me if there's anything inside" and the charm: Get into the habit of checking for existence with `if` statements. This alone will dramatically reduce errors.
{% if product.title %} ... {% endif %}
- "If it's not there, just show this" to insure yourself: The `default` filter allows you to display a substitute character even if the data is empty.
{{ product.title | default: "No product name" }}
03CSS and JavaScript aren't working properly!
Problems like "I wrote it but it's not showing up!" or "The design got messed up when I installed the app!" are commonplace.
How to get out
- Load it the Shopify way: When loading CSS or JS files, be sure to`asset_url`Let's add it.
{{ 'style.css' | asset_url | stylesheet_tag }}
- Create a "territory" for your code: To avoid conflicts with other app code, enclose your JavaScript in an immediate execution function to isolate it.
04Sections? Blocks? I don't know how to put Lego together.
Current Shopify themes create pages by combining parts called "sections" and "blocks." This system takes some time to get used to.
How to get out
- Let's break down the model theme Dawn: Shopify provides it for you"Dawn"The theme is a great example. Take a look at the code and try to replicate it.
- Build it yourself from super simple parts: The quickest way to understand is to start by creating a simple section with just a heading and some text.
05The images are heavy and the site is choppy...
It's a common mistake to upload beautiful photos and have your website load extremely slowly. You don't want to keep your customers waiting.
How to get out
- Use the magic of automatic photo resizing: By using Liquid's `img_url` filter, Shopify will automatically provide you with a properly sized image.

-
Lazy Loading Images: Just add `loading="lazy"` to the `
` tag and your page will load faster.
06"Direct writing" makes it difficult to make corrections later!
"Hard-coding" URLs and text directly into the theme makes it difficult to find the parts you need to modify later.
How to get out
- To be able to change it from the admin panel: Call URLs from the `routes` object and recurring text from a configuration file. You can easily modify it from the admin panel without touching the code.
07Getting lost with GitHub integration
GitHub is super convenient because it allows you to create "savepoints" for your code, but it can be easy to get lost when setting up the integration with Shopify.
How to get out
- Using Shopify's official integration: Safely manage your development and production themes with the touch of a button.
- Just remember the basic commands: First of all, all you need to remember is `git commit` (save) and `git push` (upload)!
08The design collapses when you install the app!
When you install a new app, the design may suddenly become messed up or the buttons may stop working.
How to get out
- Prepare a theme for "try-on": When trying out a new app, always copy (duplicate) your current theme first! If any problems arise, you can quickly revert to the original.
- Use your browser's "detective tool" to find the culprit: Using Developer Tools can give you clues as to which CSS or JavaScript is causing the problem.
09I don't know how to fix the error, and time just keeps passing by...
何か問題が起きたとき、原因を突き止める「デバッグ」。ひたすらconsole.logを書いて探す…なんて不毛な時間を過ごしていませんか?
How to get out
- Magic spell to reveal everything inside: Using the `json` filter will dump all the data contents. This is the best way to check "What kind of data can I use?"
- Shopify Sensei's automated checks: Running the `shopify theme check` command will automatically tell you what's wrong with your theme and what needs to be improved.
10It looks great on my PC, but when I look at it on my phone it's messy...
During development, we tend to check only on the PC screen, and overlook display issues and usability on mobile devices.
How to get out
- Always think "smartphone first": During development, make it a habit to always check your browser display at smartphone size.
- Learn techniques to adapt your appearance to different screen sizes: CSS media queries (`@media`) are essential knowledge for responsive design.
Summary: 3 Keys to Success 🔑

To ensure smooth Shopify theme development, it's important to keep the following three points in mind:
-
Understanding Shopify's Rules
The quickest way to succeed is to first become familiar with the mechanisms provided by Shopify, such as how to write Liquid, create components in sections, and the development flow using the Shopify CLI.
-
Developing with a defensive attitude
It is important to always consider the possibility that data may not exist or that the app may interfere, and write code that is less prone to errors.
-
Always think about the user
By keeping in mind both the customers who visit the site (display speed and ease of viewing on smartphones) and the people who run the store (ease of updates in the admin panel), you can create a truly valuable theme.
The "pitfalls" introduced in this article will be valuable experiences that will help you grow if you can overcome them. Don't be afraid of failure, and have fun as you proceed with development!✨