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10 Pitfalls Beginners Encounter in Shopify Theme Development and How to Overcome Them

Sep 3, 2025

Hello everyone!

I am Kai, an engineer at GO RIDE!


"Alright, I'm going to create my own Shopify store!" I challenged myself to theme development! … but it’s tough with all the jargon and the black screen, isn’t it?


It's okay! Everyone goes through this.


Here, I will introduce 10 points where beginners often stumble, along with friendly explanations and solutions!



 

01The black screen (CLI) is scary! Freezing during environment setup...

The first hurdle in theme development is preparing for development on your own computer. Especially with "Shopify CLI," the task of entering commands into the black screen can leave you feeling confused.

How to break free

  • Intend to transcribe the official guide: Shopify's official manual is the best textbook. Take your time, and try entering the commands one by one as written.
  • If an error occurs, first search! : Don't panic if you see an error in red text! Just copy that text and ask Google, and you will usually find a hint.

02What is Liquid? Struggling with the 'No data!' error

Shopify themes are built using a special language called 'Liquid.' This is unique, and if there is no product data, you will get an 'Undefined' error.

How to get out of it

  • A magic phrase: 'Display if there is content': Let's get into the habit of checking for existence with an `if` statement. This alone will significantly reduce errors.
{% if product.title %}
  <h1>{{ product.title }}</h1>
{% endif %}
  • A safety net: 'Display this if not available': By using the `default` filter, you can display alternative text even if the data is empty.
{{ product.title | default: "No product name available" }}

03CSS and JavaScript are not working properly!

"I thought I wrote it, but it's not reflecting!" "The design broke after installing the app!" Such troubles are a daily occurrence.

How to break free

  • Load it according to Shopify's rules: When loading CSS and JS files, always add `asset_url`. This signals Shopify, "I will use this file!"
{{ 'style.css' | asset_url | stylesheet_tag }}
{{ 'main.js' | asset_url | script_tag }}
  • Create a "territory" in your code: To avoid conflicts with other apps' code, encapsulate your JavaScript in an immediately invoked function expression to keep it independent.

04Section? Block? I don't know how to assemble the Lego.

The current Shopify theme allows you to create pages by combining parts called 'sections' and 'blocks'. It takes a little time to get used to this system.

How to break out

  • Let's break down the sample theme 'Dawn': The 'Dawn' theme provided by Shopify is the best example. Let's take a look at the code and try to mimic it.
  • Try creating from super simple parts: First, creating a simple section like 'just a heading and text' is the quickest way to understand.

05 Images are heavy and the site is lagging...

It's a common mistake to upload beautiful photos as they are, which can make the site load extremely slowly... Keeping customers waiting is a no-go.

How to break out

  • Use the magic that automatically changes the size of photos: By using Liquid's `img_url` filter, Shopify will automatically provide images in just the right size.
<img src="{{ product.featured_image | img_url: '450x450' }}">
  • Lazy Loading of images: Just add `loading="lazy"` to the `` tag. This will speed up the page display.

06 It's hard to fix later with 'hard coding'!

Directly writing URLs and text in the theme leads to 'hard coding'. It becomes difficult to find the parts that need fixing later.

How to escape

  • Make it changeable from the admin panel: Call URLs from the `routes` object and frequently used text from the configuration file. You can easily make changes from the admin panel without touching the code.

07 Getting lost with GitHub integration

Creating a 'save point' in code with GitHub is super convenient, but it can be easy to get lost in the integration settings with Shopify.

How to escape

  • Use Shopify's official integration feature: You can safely manage development and production themes with button operations.
  • Just remember the basic commands: First, just remember `git commit` (save) and `git push` (upload)!

08 The design breaks after installing an app!

Sometimes, after installing a new app, the design may break or buttons may stop working for some reason.

How to escape

  • Prepare a 'try-on' theme: When trying out a new app, always copy (duplicate) your current theme first! If any issues arise, you can quickly revert back.
  • Finding the culprit with the browser's 'Inspector Tool': By using the developer tools, you can find hints about which CSS or JavaScript is causing issues.

09I don't know how to fix the error, and time just keeps passing...

When something goes wrong, the process of identifying the cause is called 'debugging'. Are you spending a futile amount of time just writing console.log to search?

How to break free

  • The magic spell that shows everything inside: Using the `json` filter will spill out all the contents of the data. It's the best when you want to check 'What kind of data can I use?'.
  • Shopify's automatic check feature: Running the `shopify theme check` command will automatically tell you the mistakes and improvements needed in your theme.

10It looks great on PC, but when viewed on a smartphone, it's a mess...

During development, it's easy to focus solely on the PC screen and overlook display issues and usability on mobile devices.

How to break out

  • Always think 'mobile first': During development, make it a habit to check the browser display in mobile size.
  • Learn techniques to change appearance according to screen size: CSS media queries (`@media`) are essential knowledge for responsive design.

Summary: Three keys to success 🔑

To smoothly advance Shopify theme development, it is important to keep the following three points in mind.

  • Understand Shopify's rules

    Familiarize yourself with Shopify's mechanisms, such as Liquid and Shopify CLI.

  • Develop with a defensive posture

    To avoid errors, be mindful of data presence and interference with apps in your code.

  • Always think about the users.

    A user-friendly theme design for both visitors and administrators is the shortcut to success.

Don't be afraid of failure; if you take one step at a time, it will surely lead to growth!