[2025 Complete Guide] Comprehensive Comparison of Shopify Subscription Apps in Japan: Pricing and Features

by Kanayo Uehara

Introducing subscriptions to an e-commerce site can bring significant business benefits. By receiving regular weekly, monthly, or annual fees from customers, you can secure stable revenue. Additionally, regular purchases increase customer loyalty and lead to building long-term relationships.

By offering subscriber-exclusive benefits, discounts, and personalized services, you can improve customer satisfaction. This leads to increased repeat purchases, and having subscriptions makes it easier to predict demand, improve inventory management, and optimize supply chains.

 

The subscription model delivers three major benefits: revenue stabilization, strengthened customer relationships, and operational efficiency.


In this article, I picked up five SHOPIFY subscription apps and compared both functions and prices.
If you want to start a subscription, please take a look!

Advantages and disadvantages of sub -skop

Who has the benefits of the introduction of a sub -skirt? Conversely, are there any disadvantages ...?
Advantages and disadvantages of sub -skop

The merits of merchant who introduces a sub -skirt


  • Regular income: The regular purchase service is a stable and predictable income source and contributes to the E -commerce site financial stability.

  • Improvement of customer retention: Regular purchases can increase the royalty and repeat rate, improve customer retention, and reduce cancellation.

  • Inventory plan: The subscription model enables more accurate inventory planning and management, reducing the risk of out -of -stock and excessive stock.

Disadvantages of merchant -sama who introduces subscriads


  • Customer support: When providing dedicated customer support for inquiries, changes, and cancellations, you may need additional resources and effort.

  • Revenue dependence: E -commerce sites, which are dependent on subscriptions, may face the problem of affecting the overall revenue if the customer acquisition rate and customer maintenance rate decrease.

  • Rising customer acquisition costs: Acquisition of new customers may require more marketing and promotion.

Advantages of customers who use sub -skosques


  • Convenience: You do not need to order regularly many times, and you can receive the product according to the schedule.

  • Time savings: In the case of regular purchases, customers do not need to find and purchase products many times, and save time.

  • Cost reduction: Subscriptions are often offered at discounts and low prices compared to single items, so you can reduce costs over long -term.

Disadvantages of customers who use sub -ske


  • Commitment: Usually, it is necessary to promise regular payments, so it may not be suitable for customers whose needs and preferences fluctuate.

  • Accumulation of unused items: If you do not use regularly purchased products, there is a possibility that unused products will remain.

  • Possibility of buying too much: Since the quantity and delivery frequency of regular purchases are fixed, you may be purchased more than necessary.

How to provide a sub -school at the Shopify store

To provide subscriptions in the SHOPIFY store, you can use various apps and features specially designed for subscription services. From the SHOPIFY app store, you can select a subscription app that meets business needs and requirements. Install and configure the app and seamlessly integrate into the Shopify store. You can set a regular purchase plan in consideration of the optimal frequency, period, and price options that are optimal for products and services.

SHOPIFY's sub -skop application features introduction

This time, we picked up five SHOPIFY sub -skop applications, and the five apps, "SHOPIFY Subscription", "GO SUB | Subscription | Subscription", "Regular Purchase", "Mikawaya Subscriptions", and "Easy Subsque". Compare the advantages and look at each difference.


  • Shopify subscription

  • GO SUB | Subscription | Subscription

  • Regular purchase

  • Mikawaya Subscription

  • Easy subscriber

Shopify subscription

Features

  • Shopify official app

  • Intuitive operation is possible

  • Only the minimum option is not customized

Plan charge

  • There is no separate fee on the subscriber


SHOPIFY Subscription is a subscription app officially provided by Shopify. The big advantage is that you can use the app completely free.
Since there is almost no customizability or the expandability of the subscription plan, it is recommended for merchant who wants to start a subscription first because the minimum content is fine.

GO SUB | Subscription | Subscription

Features

  • The cost is the cheapest

  • Provided by functions for Japan

  • Providing Japanese and English support


Plan charge

  • STARTER monthly 0 /2 % commission

  • GOSUB monthly $ 39 / commission 0 %

  • Standard per month 79 / commission 0%

  • Premium per month of $ 119 / fee 0%

  • ENTERPRISE per month for $ 400 -0% commission


GO SUB offers the cheapest in the industry, providing functions and support for businesses and businesses that want to introduce a subscription for the first time. You can easily set and provide a regular purchase plan, and there is also a feature related to Japan's characteristic EC Practis, such as the specified delivery date, and can be linked with applications such as delivery operations for Japan.

Regular purchase

Features

  • The function is substantial

  • Providing support in Japanese

  • Providing functions for the Japanese market


Plan charge

  • Standard per month+1 % fee 1 %

  • Enterprise per month 299+commission 1 %


Regular purchases provide a wide range of subscription options that can be customized, and companies can provide them according to their specific needs and preferences. There are many functions for Japan, such as subscription boxes and membership rankings, and support and apps are Japanese. In addition, there are many services that can be linked to Japan.

Mikawaya Subscription

Features

  • The function is substantial

  • Providing support in Japanese

  • There are many marketing services that can be linked

Plan charge

  • LIGHT $ 12 per month+3 % commission

  • Standard monthly 49+commission 1 %

  • PRO per month 499+1% commission


Companies that operate Mikawaya have a track record of running their own stores in SHOPIFY and have actually grown. The functions of the app are also substantial, and we also provide support that covers pitfalls that are common in subscriads. In addition, although it costs initial costs and additional costs, we provide a personalized support plan that covers everything from strategic planning to introduction support.

Easy subscriber

Features

  • You can start by reducing the monthly fee

  • Simple operation method

  • Premium plan supports video calls

Plan charge

  • Starter monthly 0+5% commission

  • Light 15 per month+3% commission

  • Professional monthly $ 49+1% commission

  • Premium $ 99+1% commission


Easy subscs are a simple operation method, as the name suggests, as the name suggests.
The Premium Plan also provides careful support by video calls, so you can introduce it while consulting if you are worried about the operation.


Compare by price

This is a table that compares only the price of the plan.
Each app, the functions that can be used in each rate plan are different, so please refer to it while comparing with your budget.
Shopify subscription GO SUB Regular purchase Mikawaya Subscription Easy subscriber
- starter Premium Standard Enterprise Light Standard Light professional
Monthly amount $0 $0 $39 $49 $299 $12 $49 $15 $49
commission 0% 2% 0% 1% 1% 3% 1% 3% 1%
All functions of the app × × ×

Compare with functions

What can you do with each app? Let's check.

Subscription discount related

Shopify subscription GO SUB Regular purchase Mikawaya Easy subscriber
Initial discount
Discounted number Only the top plan for 3 levels or more
Restriction of purchases

Except for the SHOPIFY subscription, the basic functions are provided in all apps.

Product change related

Shopify subscription GO SUB Regular purchase Mikawaya Easy subscriber
Product change
Addition of regular products
Variation change
Quantity change

This is also equipped with all apps, except for SHOPIFY subscriptions.

Orders / Other changes related

Shopify subscription GO SUB Regular purchase Mikawaya Easy subscriber
Changing order date
Address change
Change of payment method
Change of delivery date
Change of delivery time
Settings for various changes reception deadline

Order cycle / cancellation related

Shopify subscription GO SUB Regular purchase Mikawaya Easy subscriber
Plan change (cycle / discount)
Skip function
Specify the number of skip that can be selected at once
Pause / resume function
Cancellation function
Re -purchase function of canceled contract
Order now
Settings to fix the next order

Customized -related

Shopify subscription GO SUB Regular purchase Mikawaya Easy subscriber
Regular purchase option color setting for product page Top plan only Top plan only
Theme customization Consultation
Regardless of plan
Top plan only Top plan only Top plan only

Notification -related

Shopify subscription GO SUB Regular purchase Mikawaya Easy subscriber
Notification of email to customers
Editing function
Setting of source domain Top plan only Top plan only Top plan only

* SHOPIFY Subscription uses a SHOPIFY basic mail template.

Other apps have a notification settings for each app, and the content can be changed. Although it is an indispensable email address for store branding, the source domain will be the e -mail address determined by the app by default. The only GO SUB can customize with all plans.

Others, such as management and analysis

Shopify subscription GO SUB Regular purchase Mikawaya Easy subscriber
BOX function
Sample function
Member rank function
Questionnaire at cancellation
Direct link
* Fly directly to the check -out
Automatic tag Top plan only
Creating and setting custom tags

Convenient BOX functions are also implemented except for SHOPIFY subscription.

Regular purchasing and Mikawaya have sample functions and membership functions, and you can customize advanced advanced.

GOSUB can create custom tags and can automate various tasks in cooperation with SHOPIFY FLOW.

Each company function is always updated

Choosing a sub -school app that suits business models and target customers is very important for Japanese companies that aim to use continuous revenue models and improve customer royalties. GO SUB, regular purchasing, Mikawaya Subscriptions, and simple sub -schools have their own functions that match the Japanese market. These apps can help you to optimize the sub -school and promote sustainable growth.


It is also recommended that you see the websites and documents of each app and get the latest information.

Price simulation

GO SUB offers a premium plan in addition to the starter plan. The premium plan can be used for $ 39 per month, and the commission is free! If the number of subscriptions is up to 1,000, you can use only $ 39 per month.

In addition, the starter plan is $ 0 per month and the fee is 2%, which is the cheapest plan in the industry only for fees! Both the Starter Plan and the Premium Plan can use all the functions, so you can select the best plan for business models and profits.


If you use Go Sub, you can add and set a regular purchase option to the SHOPIFY store product easily and quickly, so please try it!

GO SUB Regular purchase Mikawaya Easy subscriber
Monthly (fixed) $0 $39 $49 $299 $12 $49 $15 $49
commission 2% 0% 1% 1% 3% 1% 3% 1%
Sub -skop sales
In the case of $ 500 per month
Monthly (fixed) $0 $39 $49 $299 $12 $49 $15 $49
commission $10 $0 $5 $5 $15 $5 $15 $5
total $10 $39 $54 $304 $27 $54 $30 $54
Sub -skop sales
In the case of $ 1,000 per month
Monthly (fixed) $0 $39 $49 $299 $12 $49 $15 $49
commission $20 $0 $10 $10 $30 $10 $30 $10
total $20 $39 $59 $309 $42 $59 $45 $59
Sub -skop sales
In the case of $ 5,000 per month
Monthly (fixed) $0 $39 $49 $299 $12 $49 $15 $49
commission $100 $0 $50 $50 $150 $50 $150 $50
total $100 $39 $99 $349 $162 $99 $165 $99
Sub -skop sales
In the case of $ 20,000 per month
Monthly (fixed) $0 $39 $49 $299 $12 $49 $15 $49
commission $400 $0 $200 $200 $600 $200 $600 $200
total $400 $39 $249 $499 $612 $249 $615 $249
Sub -skook sales
In the case of $ 50,000 per month
Monthly (fixed) $0 $79 $49 $299 $12 $49 $15 $49
commission $1,000 $0 $500 $500 $1,500 $500 $1,500 $500
total $1,000 $79 $549 $799 $1,512 $549 $1,515 $549
Sub -skop sales
In the case of $ 100,000 per month
Monthly (fixed) $0 $119 $49 $299 $12 $49 $15 $49
commission $2,000 $0 $1,000 $1,000 $3,000 $1,000 $3,000 $1,000
total $2,000 $119 $1,049 $1,299 $3,012 $1,049 $3,015 $1,049

GO SUB costs different depending on the number of contracts. The above table is calculated when the following plan is used.

$ 500 ... Starter plan
$ 1,000 ... Starter plan
$ 5,000 ... Gosab Plan
$ 20,000 ... Gosab Plan
$ 50,000 ... Standard plan
$ 100,000 ... Premium plan

For detailsGOSUB details pagePlease check in.

Update: January 6, 2025

GO SUB LOGO

[About gosub]

  Click here if you want to know more about gosub  

  Click here for GOSUB's help page  

  Click here to install GOSUB  


We are updating articles every day about new features and how to use GOSUB!

Click here for gosub -related articles 

Kanayo

Kanayo UEHARA

GO RIDE Engineer


Fukuoka-> yokohama-> Vancouver, Canada

この著者の記事一覧

Download whitepaper

We provide a one-stop service from e-commerce site development to ad management.

Download whitepaper inquiry