Banner size guidelines for each advertising medium


Choosing an appropriate advertising size in digital marketing is indispensable for the success of an effective advertising campaign. There are different sizes requirements for each advertising medium, and advertising is displayed correctly and you can send a message with appeal to your target users.

In this article, we will introduce the banner size that can be used in Google and Meta ads. By following these guidelines, advertisers can express their own or client brand messages in an optimal form and appeal to the target audience.

Google: Display ads

Google proposes five recommended image sizes in display ads.
These sizes are a size that can be used with confidence in both responsive ads that are automatically adjusted according to the device that the user views, and image ads combined with images, catch phrases, or buttons. These sizes can be used not only on Google -related media but also on Yahoo! related media, so if you are not sure about the size of the display ad, it is convenient to create these five patterns.

  • 300×250
  • 728×90
  • 160×600
  • 320×50
  • 300×600

Google: P-MAX Advertising / Finding Advertising

The P-MAX (maximum performance) campaign isDeliver advertisements from one campaign to all posted Google adsYou can optimize and automate by machine learning. This maximizes advertising distribution effects and can manage campaigns efficiently.

Google Find advertisementGoogle Discover, Gmail, YouTubeThis is a function that automatically distributes advertisements on three distribution aspects. In Google Finding Ads, there is a disadvantage that the distribution surface is limited to the above three, but it also has the advantage that brand damage is less likely to occur. In addition, since the distribution setting is optimized by machine learning, it is a function that even beginners can work with confidence.

Image (horizontal | 1.91: 1) 1,200×628
Image (square | 1: 1) 1,200×1,200
Image (vertical length | 4: 5) 960 × 1,200
Logo (Square | 1: 1) 1,200×1,200

META: Facebook ads / Instagram ads

Facebook has more than 2.5 billion active users per month, and Instagram also has 1 billion active users per month. At the time of user registration, it is noted that the accuracy of targeting in advertisements is very high because detailed personal information is required. With this high accuracy, advertisers can reach more accurate targets and develop effective advertising campaigns.

Image (square | 1: 1) 1,080×1,080
Image (vertical length | 9: 16) 1,080 × 1,920
Video (Square | 1: 1) 1,080×1,080
Video (vertical length | 9:16)
1,080 × 1,920
Video (horizontal | 4: 5)

In this article, we have introduced a banner -sized guideline that can be used in Google ads and Meta ads. 。 By following these provisions, you can express your own or client brand messages in an optimal form and appeal to the target audience. In order to implement an effective advertising campaign, it is important to select an appropriate advertising size!

If you are worried about advertising operation, please consult GORIDE once!

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