What is a web advertisement that can be linked in SHOPIFY?

by GO RIDE

"I want to use an advertisement to a new customer in the operated SHOPIFY store."

"What is the advertisement that matches SHOPIFY?"

"I want to use an ad at the Shopify store, but I don't know the specific procedure."


Isn't there a lot of SHOPIFY store operators who are thinking about that? If you operate the SHOPIFY store, you should implement measures to improve sales,The important thing is web adsis.


This time, we will explain the benefits of using web ads in SHOPIFY, web advertisements that can be linked, and how to cooperate with Google Ads!

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UNSPLASHofEdho PratamaPhotograph taken

What is web advertising in the first place?

Before explaining the benefits of using Web ads in SHOPIFY, I will look back on Web ads again.


Web advertisements are distributed on the Internet and are used in web services such as Google and SNS.Web advertising is a highly cost -effective advertising measure, so using it well can enhance the effects of products and services.In addition, web ads are different from tenant signs and magazine advertisements.Increases cost effects while reducing costsThere are benefits.


For this reason, web advertisements need to accurately understand the benefits of SHOPIFY operators and marketing.


Advantages to use web ads in SHOPIFY

Here are the advantages of using web ads in SHOPIFY.


There are three benefits of Web advertising:

1. The effect can be measured

Web ads can collect user reactions in real time.


The effect can be measured based on the collected data, and the number of browsing, clicking, number of purchases, etc. of ads can be quantified. There is also the advantage of making it easier to judge whether the advertisement was effective. In Web ads, the numerical value is clearly apparent, so it is easy to judge improvements, and it is also an advantage that the PDCA cycle of advertising, analysis, and improvements can be turned quickly.

2. Start with a small cost

Web advertisements can be started at less costs than mass advertisements such as newspaper ads and TV commercials.


WEB ads cost a small cost for each click or display, so if you set the determined budget in advance, you will not be able to make an advertisement that exceeds the budget. It is essential to devise an advertising effect because the advertising cost is low, but it is also an advantage of web advertising to be able to start from 100 yen a day.

3. Distribution focused on the target

Web advertisements can be distributed after narrowing down users that match the services and products provided.


By narrowing down the users in advance, you can take effective advertising measures. You may think that "the number of advertisements is reduced when you narrow down the user," but it does not make sense if you do not make a large amount of advertising. You can reach in the shortest distance to those who want to deliver services and products by narrowing down the user.


It is important to carefully analyze the user, including basic information, interests, and search history, such as gender, age, house. By narrowing down the target, you can distribute advertisements to the best target for your service and products.

Web advertisements can be distributed after narrowing down users that match the services and products provided.


By narrowing down the users in advance, you can take effective advertising measures. You may think that "the number of advertisements is reduced when you narrow down the user," but it does not make sense if you do not make a large amount of advertising. You can reach in the shortest distance to those who want to deliver services and products by narrowing down the user.


It is important to carefully analyze the user, including basic information, interests, and search history, such as gender, age, house. By narrowing down the target, you can distribute advertisements to the best target for your service and products.

BIGTHREADS

Web advertisement that can be linked in SHOPIFY

Let's introduce three web advertisements that can be linked in SHOPIFY.

Google ads

Google ads mainly include display ads, listing ads, and video ads.


The display advertisement can be advertised on Google affiliated services such as Gmail and YouTube. Therefore, it is possible to approach potential users who are difficult to reach with listing ads introduced later. Listing advertisements can display hits in search results, so you can approach the manifested users.


Video advertisements are also called YouTube ads, and are advertisements that use YouTube to approach videos. It is an advertisement that is characterized by the fact that it is easy to brand and recognize when using videos.

Yahoo! Advertising

Yahoo! Advertising is a service that publishes a partner and advertising distribution services that are affiliated with Yahoo! such as Yahoo! JAPAN.


The advantage of posting Yahoo! Advertising is reaching power. YahooJapan's monthly active users are about 120 million when combined with personal computers and smartphones. It is highly likely that a wide range of age groups and gender is likely to use the target of their services and products, so they can expect effective marketing.

Facebook advertisement (meta advertisement)

Facebook advertising (Meta advertising) is a Facebook advertisement platform that realizes highly accurate targeting with user data when you register your account.


Facebook is based on real name registration, so high -precision targeting using accurate databases is possible. Not only user registration information such as age and gender, but also data such as interest and hobbies will be displayed to display more interest advertisements. Tracking data is also performed on human -based, so it can be measured accurately.

How to link SHOPIFY and Google ads

Finally, I will explain how to link SHOPIFY and Google ads.


Log in to SHOPIFY and click "Various Settings" from "Online Store" on the SHOPIFY management screen sidebar. Enter "Google Analytics Tracking ID (UA- ●●●●)" in "Google Analytics". With this alone, Google Analytics tag installation is completed on all Shopify pages.


Next, we will link Google Analytics and Google ads. Log in to Google advertising to google advertising settings. After that, click "Link account" and "Google Analytics Details" from "Tools and Settings" in the upper menu of "Google Advertising Management Screen". Click on the Google Analytics Properties List, and click "Link" of the property that wants to cooperate, select "View" and click Save.


Finally, open the SHOPIFY management screen and click "Various settings" from "Online Store". In the Google Analytics section, enter the Google Analytics account and complete all settings.

Let's consult with the agency about the collaboration and setting of Web advertising

This time, we explained web advertising and linkage methods that can be linked with SHOPIFY.


Setting up the Web advertisement can be used by following the procedure, but consulting with an agency with specialized knowledge can also be reduced. Since the agency has specialized knowledge, it can be expected to be effective in attracting customers.


If you feel a little anxious with the content explained this time, we recommend that you consult an agency.


Go Ride also provides support for SHOPIFY and advertising!

If you have any consultationHerefrom!

Go Ride

Go Ride is a digital creative house that supports EC businesses at Yokohama and LA as SHOPIFY official "SHOPIFY PLUS PARTNER".

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