Introducing the KLAVIYO (e -mail magazine) setting flow recommended for regular purchases (sub -schools)! Effective for cancellation and improving LTV.

by Mitsuaki Akatsuki

Introducing recommended flows by linking "GO SUB | Subscription | Subscription", a sub -skirt application for SHOPIFY, and "KLAVIYO", an e -mail marketing tool!
We will thoroughly explain the method of "subscty x email market" that is directly linked to the improvement of LTV and the cancellation of the sub -skirt.

What is KLAVIYO?

"KLAVIYO" ​​is a marketing automation platform for building a relationship with customers. It is mainly used as a tool that supports email marketing and customer engagement.

Klaviyo can do the following:


  1. List -segmentation settings:

    • Create a customer list and conduct a campaign targeting it.
    • Divide customers into segments based on specific attributes and actions. This allows you to send the target message.
  2. Tracking and tag settings:

    • Set a tag for tracking customer behavior on websites and apps. This can collect customer behavioral data and use it for marketing activities.
  3. Custom event settings:

    • Track a custom event when a customer performs a specific action. For example, set an event such as purchasing a product, opening an email, adding a product to the cart.
  4. Creating an email campaign:

    • Design and create an e -mail campaign to send to customers, such as welcome mail, sale notification, and Abandoned Cart email. You can use a template or incorporate custom design.
  5. Workflow settings:

    • Set a trigger -based workflow and execute automated emails and actions corresponding to specific customer behavior.
  6. Test and optimization:

    • Test e -mail and workflow effects and optimize based on data. Utilize A/B tests and reports to evaluate the effects.

"GO SUB | Subscription | What is Subscription?"

We have developed "GO SUB | Subscription", a regular purchase application using the SHOPIFY Subscription API for merchants in Japan. Since it will be a custom app produced by our company, it is possible to customize the store front design and support in Japanese at the time of introduction.


See below for detailed features and setting methods for "GO SUB | Subscription | Subscription".

Please see the following article for the connection method of gosub and klaviyo!

Sales in collaboration between SHOPIFY's regular purchase application "GO SUB | Subscription | SubScription" and KLAVIYO!
Sales in collaboration between SHOPIFY's regular purchase application "GO SUB | Subscription | SubScription" and KLAVIYO!

Recommended KLAVIYO setting flow for regular purchases

Introducing recommended flows by linking "GO SUB | Subscription | Subscription", a sub -skirt application for SHOPIFY, and "KLAVIYO", an e -mail marketing tool!




Example ①
 

Customers who purchased a specific subscriber product

3 days after purchase

Distribute e -mail with 10%OFF coupon

 


 

Set the tag with Go Sub.

 

Settings → tag → customer management tag → Create custom tag

Set the product name tag.

If a product called "shirt" is purchased, the following tags will be given.


Custom tag
gosub-shirt

KLAVIYO side settings
 

We will set the KLAVIYO side.

Create a new flow and make the following settings.

  1. WHEN SOMEONE Placed Order

  2. Put Flow Filters.

  3. SHOPIFY TAGS CONTAINS GOSUB-Shirt

  4. Wait 3 days

  5. Send coupon mail



Next, let's set the following flow.


Example ②
 

For customers who have purchased sub -skosque products three times

"How about this product?" Send an email

Wait 3 days

If there is no purchase, distribute 10%OFF coupon.

If purchased, send a sunking email.

 


 

Set the tag with Go Sub.

 

Similar to the previous time, set from the following.

Setting → tag → order management tag → Create custom tag

Check "Number of subscriptions".

If the subscd is performed three times, the following tags will be given.


Custom tag
Gosub-SubscriptionCount: 3


KLAVIYO side settings
 

We will set the KLAVIYO side.

Create a new flow and make the following settings.

  1. WHEN SOMEONE Placed Order

  2. Put Flow Filters.

  3. SHOPIFY TAGS CONTAINS GOSUB-SubscriptionCount: 3

  4. How about this product? Send an email

  5. Wait 3 days

  6. Has Placed Order ZERO TIMES SINCE STARTING THIS FLOW.

  7. Yes> 10%OFF coupon distribution

  8. NO> Send Sunkus Mail

summary

We have introduced recommended flows in cooperation with "GO SUB | Subscription | Subscription", a sub -skirt application for SHOPIFY, and the email marketing tool "KLAVIYO".

Various settings are possible by using the Shopify tag and linking with Klaviyo.


Go Ride has been introducing "GO SUB | Subscription | SubScription" and changing from other companies' apps for free!

Please feel free to contact us.

Mitsuaki

Mitsuaki

Designer

A designer living in Chicago. Also in charge of coding. In Japan, he works for a web production company and is sensitive to the trend of the web industry.

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